Google Ad Manager is Google’s hosted solution for managing your ads. Ad Manager helps you to define and sell advertising opportunities on your site. The Ad Manager solution can help you sell, schedule, deliver, and measure all of your directly-sold and network-based inventory. The publisher evaluates ad spots on your site that can be filled with ads.
Ad Manager offers a wealth of features to help you with:
| ° Inventory management | ° Yield optimization |
| ° Trafficking, ad delivery, and order booking | ° Ad targeting |
| ° Creatives and rich media management | ° Reporting |
| ° User interface navigation | ° Account administration |