A thorough competitor analysis will help plan a course of action for your SEO campaign. You must analyze what the current competition is targeting before you decide to enter the market and try to dominate. We are not saying to completely copy what your competition is doing; then you would never surpass them. By targeting the areas where your competitors are lacking, allows you the ability to improve upon that area and get ahead of the competition.
What can you learn from your competition?
- Keyword Choice
- Backlinks
- Social Media Strategies
Keyword Research is a time-consuming process, but it's the only way to effectively plan an SEO campaign. With the ability to see what keywords your competition is ranking for, you know now which keywords are generating good traffic and converting. Be sure not to solely rely on your competitors' keywords to be able to exceed their efforts.
Link building should be part of your SEO plan, so to start off use a backlink checker to organize and categorize your competitors' backlinks. Here’s a free backlink checker.
Social media strategies are becoming more popular. Chances are your competitor has various social media profiles setup. Search through the popular social media sites for your competitors and see the response and feedback they are getting from social media users.
Contact us today for a free competitor analysis report.