Keywords are the cornerstone of any online marketing campaign. The first step to getting targeted traffic to your website is keyword research and analysis. Having your website rank on the first page of search engines is the most effective way to attract targeted visitors.
Without first doing some research you don’t know which keywords your customers use to find your products or services. Remember that your target audience probably doesn’t know industry specific terms, so when describing your product or service, keep it simple.
Avoid generic keywords and keyword phrases that are very difficult to rank for as they won’t drive qualified traffic to your website. Create various long-tail keywords specifically describing the services or products you offer. This makes the keywords less competitive and you know the customer is ready to buy, not just researching the product or service.
There are a variety of free SEO tools that can aid in the keyword research process.
The keywords you select for your online marketing campaign must appear on your website. If they do not, you must create new pages to elaborate on these keywords or naturally work them into existing pages being careful not to focus on more than 3 keywords or keyword phrases per page.
After including these keywords in your on-page content, also use them in other elements on your website:
- Meta Tags
- Header Tags
- Alt Tags (on images)
- Anchor Text (text links)
Contact us today for a free keyword analysis of your website including SEO analysis of competitor websites.