Brands are using interactive barcodes in their marketing strategies to amplify consumer interaction and interest in movies, retail and entertainment. Universal Pictures, Brooks Shoe Company and World Wrestling Entertainment (WWE) have all started to increase their use of interactive barcodes such as QR codes that typically require download through a Smartphone. Marketers place the QR [...]
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Interactive Barcodes Increase Interest for Brands
Friday, August 27th, 2010Tags: consumer interaction, interactive barcodes, Interactive Marketing, interactive marketing campaign, marketing strategies, print and promotional materials, print marketing, print material, qr codes, video content
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Simon Cowell Using SEO Tactics to Improve His Image
Friday, August 13th, 2010Over the last 9 seasons of American Idol, Simon Cowell has been a controversial figure with his straight-talking and abrasive comments, earning him both fans and enemies. But when you Google “Simon Cowell”, what do you find? Over 20 pages of fan sites, biographies, news about his charity work – and no negative stories.
Critics are [...]
Tags: blogging strategies, Interactive Marketing, online reputation management, reputation management, Search Engine Optmization, seo copywriting, SEO press releases, seo strategies, SEO tactics, simon cowell seo strategies, social media marketing
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YouTube’s “Life in a Day” Experiment Gets 80,000 Entries
Friday, August 6th, 2010Producer Ridley Scott of Gladiator and Black Hawk Down and Academy award-winning director Kevin Macdonald of The Last King of Scotland invited the world to share their Life in a Day on July 24, 2010. The historic global experiment’s goal is to create a user-generated film shot in a single day. On July 24, people [...]
Read MoreTags: facebook marketing, LinkedIn marketing, social media marketing, social media platforms, twitter marketing, youtube, youtube marketing, YouTube website
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Facebook Reaches 500 Million Users…and Some Interesting Facebook Facts!
Friday, July 23rd, 2010This week, Facebook reached its 500 million members milestone. CEO Mark Zuckerberg, who is the youngest self-made billionaire CEO, appeared in an interview with Diane Sawyer on ABC World News. A full-length feature film about the rise of Facebook called The Social Network is set to hit theaters in October. Mark Zuckerberg has already recorded [...]
Read MoreTags: facebook, facebook marketing, Interactive Marketing, social media marketing, social media networks
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iPhone 4: The Big Announcement
Friday, July 16th, 2010Apple held an invite-only press conference in Cupertino, California at 9am Pacific Time to discuss the iPhone 4 and issues with the phone’s reception. Since the phone was launched three weeks ago, it has sold over 3 million units. In the last few weeks, the iPhone 4’s reported antenna problems have spurred rumblings of dissatisfaction [...]
Read MoreTags: Apple iPhone, Apple iPhone 4, facebook, iPhone 4, social media marketing, twitter marketing, youtube marketing
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Social Media Marketing by LeBron James
Friday, July 9th, 2010Last night, after weeks of media frenzy and round-the-clock speculation, two time NBA Most Valuable Player LeBron James announced his decision to sign with the Miami Heat, joining Dwyane Wade and Chris Bosh, during an hour-long prime time special on ESPN. The announcement was the culmination of weeks of cleverly and effectively conducted social media [...]
Read MoreTags: bing, Bing search engine marketing, LeBron James decision, Search Engine Marketing, search marketing, social media marketing, Twitter, twitter marketing
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New Rules for Florida Lawyer Websites
Friday, June 18th, 2010New laws have been passed that effect Florida lawyer websites. In November 2009, the Supreme Court of Florida adopted new rules regulating websites for law firms and lawyers. “Websites commonly include information about past results, testimonials, and statements characterizing the quality of legal services, all of which would be impermissible under the new rules,” says [...]
Read MoreTags: Advertising Rules, Florida lawyer websites, Fort Lauderdale lawyer websites, law firm website fort lauderdale, law firm websites, lawyer websites, websites for law firms
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