Last month, Search Engine Land columnist David Roth penned a feature on industrial strength entitled “How to Build & Manage Enterprise Search Marketing Teams.” From hiring search marketers to In-House SEO and SEO Team Building, this article is the complete guide to the effective management of search marketing teams. Roth moderated the PubCon panel discussion [...]
Read MoreArchive for the ‘Search News’ Category
Building & Managing In-House SEO Teams
Thursday, December 15th, 2011Tags: Blue interactive agency, in house seo, interactive marketing services, peter leshaw, Search Engine Marketing, search engine optimizaion, seo team building
Posted in Interactive Marketing, Search News | No Comments »
Leveraging Local Search to Boost Market Visibility
Wednesday, November 9th, 2011You may have noticed that no matter what you search for lately, your results almost always show a local business related to your query. Google announced in May that 20 percent of all searches were local search-related. Microsoft reflected even bigger figures this time last year, with 53 percent of Bing’s mobile searches having a [...]
Read MoreTags: Blue interactive agency, interactive marketing services in fort lauderdale, Search Engine Marketing, Search Engine Optmization, seo copywriting, social media marketing
Posted in Search News, Social Media News | No Comments »
Google Chrome & The Johnny Cash Project
Wednesday, September 14th, 2011On Monday, Google Chrome revived its crowdsourced Johnny Cash art project/ad to commemorate the eighth anniversary of the legendary singer’s death. The final, fan-made music video is for Cash’s posthumously released song, “Ain’t No Grave.” Aside from the promotional aspects of the tribute, “The Johnny Cash Project” is a truly remarkable piece of work, drawn [...]
Read MoreTags: Blue interactive agency, google apps, google feedburner, Google products, Google Webmaster Tools, The Johnny Cash Project, web analytics
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Google Offers Expands to Five More Cities
Wednesday, September 7th, 2011From Living Social to (the failed) Facebook Deals to every local group-buy coupon service that has sprung up in the past few years, Groupon has seen many copy-cat competitors come and go since its November 2008 inception, so it didn’t come as much of a shock when Google launched its own version of the deal-a-day [...]
Read MoreTags: Blue interactive agency, custom software development, Google Offers, Google Wallet, mobile application development, mobile marketing solutions in Fort Lauderdale
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Growing Marketing Opportunities with Mobile Geolocation
Friday, May 6th, 2011In an ever accelerated transition to a fully tech-nified world, more smartphone apps and other location-based services (LBS) are being introduced by the day. Not only do business owners of generations past have to get up to speed with social networking, but mobile geolocation opportunities as well. “Location-based services (LBS) like Foursquare, Gowalla and Loopt [...]
Read MoreTags: Blue interactive agency, Interactive Marketing, seo copywriting, social media marketing
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What is the Google Panda Update?
Monday, April 18th, 2011In late February 2011 Google announced a major update of its search engine ranking algorithm that would affect 12% of its search results and decrease some website visits by 50%. As of Monday, April 11, Google rolled out the update globally to all English-language users. Called the Panda or the Farmer Update, the latest announcement [...]
Read MoreTags: Google Panda, Google Panda Update, linking strategies, search engine rankings, SEO, Social Media
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How to Choose the Best PPC Company for Your Business
Friday, April 8th, 2011With the explosion of social media marketing and search engine marketing, companies big and small are all vying for the number one spot in search. Because of the unprecedented growth in online marketing, SEO and PPC companies are popping up seemingly every other week. So how do you know how to weed through all of [...]
Read MoreTags: Blue interactive agency, google adwords, PPC campaigns, ppc marketing, Search Engine Marketing, social media marketing
Posted in Search News | 1 Comment »
