Archive for the ‘SEO Tip of the Day’ Category
Wednesday, January 20th, 2010
With over 350 million active users and more than 65 million users currently accessing Facebook through mobile devices, and upwards of 700,000 local businesses with active Pages, Facebook fuels and facilitates the necessity of interactive marketing to increase web traffic.
About 175 million of Facebook’s active users sign in to Facebook on any given day. Within the [...]
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Tags: facebook, increase web traffic, increases website traffic, Interactive Marketing, interactive marketing campaign, Internet marketing strategy, marketing strategy, Social Media, social media accounts
Posted in SEO Tip of the Day, Social Media News | View Comments
Tuesday, January 12th, 2010
When it comes to web design and optimizing a site for search engines, content is King. However, search engines count negatively against sites containing considerable amounts of completely matching content or similar content.
Oftentimes, closely-matching content within a site isn’t an attempt to attract search results; rather, duplicate content tends to occur because bulletin boards or blogs [...]
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Tags: optimizing a site for search engines, seo copywriting
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Wednesday, November 11th, 2009
In addition to bidding on your keywords for Pay-Per-Click campaigns, there are further foundations to set for a successful PPC campaign. Landing page optimization is arguably the most important part of an effective PPC campaign. (Read our previous entry detailing PPC ad and paid search results)
A landing page is the page a user arrives at when they click on a [...]
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Tags: bounce rate, creating a landing page, higher quality score, Increase your ROI, landing page, landing page optimization, marketing strategy, Pay-Per-Click campaigns, PPC ad copy, ppc campaign, Relevant landing page, ROI conversions, social media marketing, social media marketing strategy, strategic landing page, successful PPC campaign
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Tuesday, November 10th, 2009
In addition to gathering as much online real estate in your brand’s name, another great way to enhance your search marketing campaign and dominate search involves bidding on your company name for PPC or Pay-Per-Click campaigns for search engines.
PPC campaigns are the results you see in a light yellow-colored panel at the top of search results and in a narrow [...]
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Tags: conquesting, conquesting ppc, enhance your search marketing, google adwords, google search, pay per click, pay per click campaign, Pay-Per-Click campaigns, ppc campaign, PPC campaigns, search marketing, search marketing campaign
Posted in SEO Tip of the Day | View Comments
Tuesday, November 10th, 2009
Now that you’ve created and generated a thorough sitemap and have a strong structure for your website, Google crawlers will begin to explore and index your site. A well-organized website will yield two results in Google when your brand name is searched.
Google allows a maximum of two results per search per page (domain) for any [...]
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Tags: Blue interactive agency, facebook, index your site, linkedin, optimizing URL and search results, Organic SEO, Organic SEO rankings, SEO ranking, SEO Tip of the Day, SEO Tips, social media networks, Twitter, youtube
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Saturday, November 7th, 2009
You’ve chosen keywords, decided on a URL, and have a general outline of all the pages that will exist within your site and the organization in which they will branch out and link, but you still have to create a sitemap page for your website.
A sitemap is similar to a table of contents. It [...]
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Tags: chosen keywords, create a sitemap, generate an XML sitemap, HTML sitemap, optimizing a site, Organic SEO strategy, SEO Tip of the Day, SEO Tips, sitemap generation, website optimization, XML sitemap
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