Twitter is one of the top social media networks, attracting 75 million unique visitors worldwide. It is a strong tool for targeting a specific demographic and for companies to build credibility and reputation. When used correctly, the platform engages consumers hungry for information. So this beckons the question – how do you make the most [...]
Read MoreArchive for the ‘SEO Tip of the Day’ Category
SEO Tip of the Day: 10 Ways to Increase your Twitter Followers
Friday, April 2nd, 2010Tags: Social Media, social media networks, social media platforms, Twitter
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Explaining SEO to a CEO: Social Networking & Online Marketing Strategies
Tuesday, March 9th, 2010In this four-part series, we’ll discuss the evolution of human socialization with a focus on how we receive and share news, and how brands incorporate seamless marketing into our everyday lives. How do you explain the value of creating an online marketing strategy that incorporates social media and its role in increasing website traffic to industry leaders who are more accustomed to [...]
Read MoreTags: blogs, facebook, increaasing website traffic, Interactive Marketing, online marketing strategy, Social Media, social media marketing strategy, social networking, Twitter
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SEO Tip of The Day: How to Optimize Video on YouTube
Friday, March 5th, 2010With a variety of online marketing and interactive marketing platforms from which to choose, YouTube is arguably the most powerful one available. However, the potential for that power is all in how you use YouTube marketing, and how you share your video content. Optimize, Optimize, Optimize. In order to reach a global audience with a [...]
Read MoreTags: facebook, how to optimize video, increase web traffic, increases website traffic, increasing website traffic, Interactive Marketing, marketing campaign on youtube, marketing strategy, optimize videos, optimized videos, search engine optimized, Social Media, social media accounts, uploading optimized video, video optimization, website optimization, youtube marketing
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Discovering, Protecting & Growing your Online Reputation: Google Yourself
Tuesday, February 9th, 2010Q: What belongs to you, but other people use it more than you do? A: Your name. Q: Who is searching your name in Google? A: Everyone but you. A recent study showed less than half of Americans have entered their own name into the search box to see what results appeared. However, prospects for employment [...]
Read MoreTags: facebook, google alerts, google profile, linkedin, online reputation, online reputation management, protect your online reputation, reputation management, Twitter, youtube
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How to Increase Website Traffic Using Social Media Marketing Strategies
Wednesday, January 20th, 2010With over 350 million active users and more than 65 million users currently accessing Facebook through mobile devices, and upwards of 700,000 local businesses with active Pages, Facebook fuels and facilitates the necessity of interactive marketing to increase web traffic. About 175 million of Facebook’s active users sign in to Facebook on any given day. Within [...]
Read MoreTags: facebook, increase web traffic, increases website traffic, Interactive Marketing, interactive marketing campaign, Internet marketing strategy, marketing strategy, Social Media, social media accounts
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New Year’s Resolution: Eliminate Duplicate Website Content
Tuesday, January 12th, 2010When it comes to web design and optimizing a site for search engines, content is King. However, search engines count negatively against sites containing considerable amounts of completely matching content or similar content. Oftentimes, closely-matching content within a site isn’t an attempt to attract search results; rather, duplicate content tends to occur because bulletin boards or [...]
Read MoreTags: optimizing a site for search engines, seo copywriting
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SEO Tip of the Day: Landing Page Optimization
Wednesday, November 11th, 2009In addition to bidding on your keywords for Pay-Per-Click campaigns, there are further foundations to set for a successful PPC campaign. Landing page optimization is arguably the most important part of an effective PPC campaign. (Read our previous entry detailing PPC ad and paid search results) A landing page is the page a user arrives at when they click on [...]
Read MoreTags: bounce rate, creating a landing page, higher quality score, Increase your ROI, landing page, landing page optimization, marketing strategy, Pay-Per-Click campaigns, PPC ad copy, ppc campaign, Relevant landing page, ROI conversions, social media marketing, social media marketing strategy, strategic landing page, successful PPC campaign
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