Which commercial spots were the most talked about in the social media realm? What was the highest rate of tweets per second?  Here is a roundup of what excited viewers the most during the Super Bowl.

• Social media comments during the game: 12.2 million (compared to only 1.8 million last year).
• The most searched term on Google during the game: Madonna.
• Super Bowl searches that came from mobile devices: 41% (up from last year’s 21%).
• Super Bowl commercial with the highest positive feedback: Honda’s CR-V ad featuring Matthew Broderick. According to Zeta Interactive, which analyzes millions of social media posts, the Honda commercial spot received 91% positive comments on Twitter, Facebook, blogs and other social media platforms.
• Websites that crashed: Acura’s website, the website for the film Act of Valor, and Coca-Cola’s Facebook app all crashed due to overwhelming ad-driven traffic.
• Number one celebrity endorsement: David Beckham garnered over 85,000 tweets during the game for his H&M underwear commercial.
• Highest rate of tweets per second: a new record of 12,233 tweets per second was achieved during the final three minutes of the game.

The Super Bowl’s first Social Media Command Center in Indianapolis proved to be a huge success. The staff of strategists and analysts had a direct reach of 49,000 people in the Indianapolis area through Facebook, YouTube, Twitter, and Foursquare. Overall, the command center created 1.8 million online impressions each day for the Indianapolis host committee. The committee’s vice president of marketing Brad Carlson told Mashable he is sure the Social Media Command Center concept will continue in the future.

It is evident through Super Bowl XLVI that social media marketing is more influential than ever. With the amount of Facebook comments, YouTube hits, and tweets per second rivaling that of the average television commercial viewership, it is vital for your company to examine its corporate social media strategy.

The Super Bowl Social Media Results Are In is a post from: Blue Interactive Agency

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In more exciting social media news, for the first time NBC Sports is engaging in YouTube marketing by encouraging fans to vote for their favorite ads online. By previewing commercials, Super Bowl advertisers are able to generate more buzz as well as brand awareness of their participation in the big day.

With “second screens” and multimedia outlets, consumers have more power than ever to choose what they want to watch. Social TV is a phenomenon that lets viewers do just that. Pepsi will enhance the Super Bowl experience with an NFL-themed version of Pepsi Sound Off, the first brand-led social TV platform, which was launched during The X Factor to engage consumers in a real time viewing party. A partnership with social TV network GetGlue will allow users to check-in and unlock exclusive content and free Pepsi.

And for something to look forward to in the near future, the nation’s largest cable provider, Comcast, is developing a social TV strategy called a “content recommendation system” that rewards subscribers. Viewers are notified when a friend is watching a particular movie or a show, and Comcast subscribers can earn discounts on their cable bill when a program they recommend is viewed by another user. YouTube and social TV are offering more options for consumers to choose just how they wish to digest content.

YouTube and Social TV Provide More Content for the Super Bowl is a post from: Blue Interactive Agency

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Because of the nature of sports as a social activity, it makes sense for fans to desire interaction – and social media is the perfect platform to have those conservations in real time. On January 8, Denver Broncos quarterback Tim Tebow set a Twitter record when his game-winning touchdown pass led to over 9,000 tweets per second. The ability to connect directly with their favorite players on Twitter is another incentive for NFL fans to use social media outlets.

The influence of social media marketing on football is highlighted this year with the first ever Super Bowl Social Media Command Center.  Super Bowl XLVI host city Indianapolis has opened a 2,800 square foot station downtown comprised of techies, analysts and strategists who are communicating with fans via social media this week on all issues from parking advice and directions to an emergency means of contact. This may prove a valuable tool as the city anticipates 150,000 people to pour into its Lucas Oil Stadium on game day. From Monday, January 30 through Sunday, February 5, sixteen full-time staffers and thirty volunteers will operate the command center for 15 hours a day. They will manage the Super Bowl XLVI Facebook, Twitter, YouTube, Flickr, and Foursquare accounts as well as a blog.

The nearby Ball State University’s Center for Media Design will be conducting a study to evaluate the effect of the command center, with the expectation that this ground-breaking experiment may be repeated at future events in other cities.

Do you think we will see this experimentation repeated? Has social media changed your consumption of sports? Let us know your thoughts!

Is Social Media Changing the Game of Football? is a post from: Blue Interactive Agency

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Companies like Coca-Cola and Pepsi are using their valuable advertising time wisely by integrating social media to continue the conversation after the TV ad ends. Coca-Cola will make use of their iconic polar bears in commercials that will air during the first and second quarter breaks. The computer animated bears will also appear in a video stream at CokePolarBowl.com hosted on Facebook. The bears, appearing to watch the game, are programmed with hundreds of reactions so that they will respond to the real game’s events as they happen. The bears will have a presence on Twitter with their own hashtag #GameDayPolarBears, encouraging fans to follow and upload photos. Coke’s postgame Facebook App will let users send out vouchers to be redeemed for a free “victory” or “sympathy” cola. “The trick is to be everywhere consumers are…We wanted to interact with consumers in the most simple and organic way so they would have nothing to do other than what they usually do,” said Pio Schunker, Coca Cola senior vice president of integrated marketing platforms and content. Coke sends a more powerful message by integrating Facebook, Twitter, and YouTube marketing along with television advertising.

Pepsi is making use of corporate social media as well, as users will be able to download songs from their TV commercials on the Shazam app on their phones. PepsiCo brand Doritos presents CrashtheSuperbowl.com where fans create their own commercials and vote for the winning ad to be aired. Pepsi is partnering with internet radio service Pandora and social TV site GetGlue for content centered on the Super Bowl. “Our philosophy now is nothing happens in isolation,” said Shiv Singh, global head of digital for PepsiCo Inc. “Social TV is a massive phenomenon and a critical element of our Super Bowl campaigns.”

Tapping into multiple avenues is the ticket for advertisers to make the most of their millions spent come Super Bowl Sunday.

Super Bowl Advertisers Get More for their Money by Integrating Social Media is a post from: Blue Interactive Agency

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1. Can what we write on Twitter be ruled as libel?

Defamation law walks a thin line between protecting freedom of speech and protecting a person’s reputation from unfair attack. Can negative comments on Twitter about a person or organization be deemed libel – and held accountable just as any other news source?  This question still has courts ruling on what can and can’t be said on Twitter.

2. Can users sue for stolen identity on Twitter?

Twitter verifies accounts, which is especially useful for well-known public figures. However, can imposters be sued for fake tweets? Currently there are state laws regarding impersonation, but no federal law on the issue. The scenario has occurred with companies, perhaps the most famous example @BPglobalPR who parodied the oil giant after the 2010 spill in the Gulf of Mexico. Twitter continues to question what can be protected under trademark and what satire is.

3. Is our account information protected by Twitter?

The U.S. Justice Department’s ongoing criminal investigation of whistle-blower organization WikiLeaks and its founder Julian Assange brought an issue of security to light. Last year a U.S. District Judge issued Twitter a subpoena for access to account information of WikiLeaks’ supporters. Twitter challenged the gag order – and won – the right to notify its users that their information was being subpoenaed.

Twitter is constantly challenging and reexamining media laws in reference to trademark, defamation, censorship, and security.  If you have questions or concerns regarding your company’s use of social media marketing, Blue Interactive Agency offers a wide range of services in response to corporate social media, brand monitoring, and reputation management. For more information, contact us at 954.779.2801.

How Twitter is Challenging Media Laws is a post from: Blue Interactive Agency

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Users with a Google account will have their information integrated among all Google products including Gmail, YouTube, and Picasa. Google has already been collecting this information, but the new policy will allow the company to combine data across all its websites to get a deeper understanding of its user. For example, if you reside in Florida and watch a clip of a Miami Heat game on YouTube, you may see NBA ads appear on your Gmail account. Google will be able to tailor search results based on information given on Gmail, Google +, and YouTube to better understand what users mean when they search common terms like “apple” or “pink.”

“In short, we’ll treat you as a single user across all our products, which will mean a simpler, more intuitive Google experience,” says the official Google blog. The concept is similar to Facebook’s network of games, messages, and apps all under one user log-in.

However, there has been backlash for the privacy policy updates coming from 8 members of the House of Representatives and SafeGov, a company that conducts cloud computing for government. The congressmen wrote a letter to Google CEO Larry Page, raising the issue that there is no opt out option for the new privacy policy. SafeGov is concerned with how the privacy policy updates will affect the security of government workers. Google has since responded on their Public Policy blog, explaining to users they still have choice and control of their use of services. Will the backlash settle once the privacy policy updates go into effect March 1? Let us know your thoughts.

Google Privacy Policy Updates: Friend or Foe? is a post from: Blue Interactive Agency

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Pinterest has gained momentum in the last few months with traffic increasing by over 400% between September and December 2011. The social media bookmarking site’s increasing popularity is especially prevalent among women (58% of members) aged 25 to 44 years old (59% of members). Pinterest is compared to Etsy for its central audience of arts and crafts lovers.

The visual bookmarking aspect allows retailers to promote a lifestyle that captures the essence of their brand. Whole Foods has done a great job of capturing their healthy lifestyle with Pinterest boards devoted to gardens, kitchens, cooking, recycling, and art projects. The Travel Channel Pinterest board is filled with beaches, bizarre foods, exotic animals, natural wonders, and trip ideas. Pinterest is the ideal tool for brands to create a visual representation. Companies can also run contests using the social networking site. Fashion merchandiser Lands’ End Canvas ran a contest asking users to pin 10 to 20 items on their retail store and submit their pinboard to enter to win.

The emergence of Pinterest gives retailers new opportunities in social media marketing to represent their brand in a creative manner and drive traffic to their stores.

Pinterest: The New Social Network Driving Traffic to Retail Stores is a post from: Blue Interactive Agency

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