The South Florida Interactive Marketing Association is hosting its first annual summit on Friday, May 14, 2010 at Nova Southeastern University’s Miniaci Performing Arts Center. The event titled “Driving ROI with Search and Social Media” is sponsored by SapientNitro, Social Media Club, the Greater Miami Chamber of Commerce Technology Committee and other South Florida’s technology [...]
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South Florida Interactive Marketing Association Hosts Summit May 14, 2010
Friday, May 14th, 2010Tags: Blue interactive agency, facebook, Interactive Marketing, online marketing, Social Media, youtube
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Facebook’s New Changes Will Affect Social Connections and Search on the Web
Friday, April 23rd, 2010At Facebook’s f8 conference earlier this week, the company announced ambitious goals and new changes to the social media network. Three official new concepts introduced are the Social Plugins, which utilize a social graph and the “Like” button to connect users with similar interests. The Open Graph Protocol allows users to build their profiles through [...]
Read MoreTags: facebook, social media marketing, social media network, social media platform
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Twitter Launches its First Advertising Platform
Tuesday, April 13th, 2010It’s official: social media network Twitter is launching its first means of advertising today – Tuesday, April 13, 2010. Many have been speculating since Twitter was introduced four years ago how the social media site intends on making money through advertising. The highly anticipated Twitter advertising platform officially called Promoted Tweets will show up when [...]
Read MoreTags: Twitter ad platform, Twitter ad words, Twitter advertising platform, Twitter search marketing
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How Small Businesses Use Social Media to Get Results
Friday, April 9th, 2010Social media can be a daunting task for small businesses because of its unpredictability. As a nontraditional marketing strategy, social media puts power in the hands of the consumer. Businesses create content but consumers interact in this push/pull method. Ideally, small businesses should be using social media to gain customer trust and loyalty, not to [...]
Read MoreTags: facebook, linkedin, marketing strategy, social media marketing, Twitter
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SEO Tip of the Day: 10 Ways to Increase your Twitter Followers
Friday, April 2nd, 2010Twitter is one of the top social media networks, attracting 75 million unique visitors worldwide. It is a strong tool for targeting a specific demographic and for companies to build credibility and reputation. When used correctly, the platform engages consumers hungry for information. So this beckons the question – how do you make the most [...]
Read MoreTags: Social Media, social media networks, social media platforms, Twitter
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Discovering, Protecting & Growing your Online Reputation: Google Yourself
Tuesday, February 9th, 2010Q: What belongs to you, but other people use it more than you do?
A: Your name.
Q: Who is searching your name in Google?
A: Everyone but you.
A recent study showed less than half of Americans have entered their own name into the search box to see what results appeared.
However, prospects for employment can be greatly affected by [...]
Tags: facebook, google alerts, google profile, linkedin, online reputation, online reputation management, protect your online reputation, reputation management, Twitter, youtube
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Google Social Search & The Value of Brand Consistency in Word-of-Mouth Marketing
Monday, February 1st, 2010At the end of last week, Google Social Search broke out of its experimental phase, making itself available in beta for all users to create a more personally-tailored search experience.
Outside of Facebook (which has a strong privacy setting against being indexed by search engines), various blogs, social networks and collaboration sites a user is connected to will appear in SERPs when [...]
Tags: customers, facebook, Google, linkedin, Search Engine Marketing, search results, Social Media, social media marketing, social media marketing campaign, Twitter
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