Search engine optimization is the process of improving the volume and quality of traffic to a website organically when searchers type in targeted keywords on search engines like Google, Yahoo or Bing. The ultimate goal is to get a website to rank on the first page of search engine results – where customers are most likely to look and find your business.
With more and more people going online to find businesses, it’s important for lawyers to market their law practice through a quality, search engine optimized website. SEO will help people to find your website in order to generate qualified leads and potential clients. The great advantage of SEO is that it can target specific keywords for each type of law practice, such as DUI or divorce attorney, to attract the right type of clients. Even better, long tail keywords such as “Fort Lauderdale personal injury lawyer” can narrow down your law practice to a more unique niche.
SEO results are easy to measure through tools like Google Analytics or metrics software like Omniture. These tools provide valuable data such as how many visits a website receives, how long people are staying on the site, where they are coming from and what keywords they are searching for. These analytics give insight on how to effectively market your website.
Compared to other forms of advertising, SEO is relatively inexpensive but has an enormous potential to increase exposure for a company. Search engine optimization is part of a long term interactive marketing strategy to help business increase their online visibility. In addition to law blogging strategies and social media marketing (see previous posts), Blue Interactive Agency helps law firms to maximize ROI by offering search engine optimization services at competitive rates. Contact us to see how we can help.