It is predicted that many will be watching the presidential inauguration on January 20th on mobile devices, as lives become increasingly busy and mobile. No matter where people are, they are able to access information and events via smart phones and other devices.
This creates an opportunity for MobiTV, a broadcaster of live television spanning 20 mobile networks including AT&T, Alltel and Sprint. The presidential debates in October created a spike in views for MobiTV, and those views have led to roughly 5 million subscriptions to the station. The capacity of 3G networks is increasing daily and other types of broadcast technology, such as 4G networks are increasing daily. Popular shows provided on MobiTV include “The Office” and 30 Rock”, potentially “CSI” in the future.
The popular station can also deliver video over Wi-Fi if a subscriber’s phone is set up for it. The company’s competitors include services like Qualcomm’s MediaFLO, SlingPlayer. MobiTV intends to widen its selection of available programming to increase demand and deflect competitors.
According to the company, the largest obstacle remains the fact that accessing live TV from your mobile device is still a relatively new commodity, and it will take more time for users to catch on to it and make it as mainstream as email. Brought to you by Blue Interactive Agency, your South Florida interactive marketing and web design firm.
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