Google has introduced a new technology that changes the way users search on the web. Launched last week, the Google Knowledge Graph works with users to determine their search intent. For example, search for a generic term like “orange” and a new window will appear with options asking what you intend to search for (the county, the city or the fruit). Simply click on your meaning and the Google Search results will filter accordingly.
The world’s largest search engine company has introduced a new feature to Google Search; the right hand column summary. A search for a well-known figure, for example, will lend a summary of that person’s bio, date of birth/death, achievements and other related figures to appear on the right hand side. This function of the Knowledge Graph is meant to guide people to potential serendipitous discoveries if a search for one topic leads to a related one.
The simplicity of this change carries great ramifications. Google is switching from simple keyword recognition to understanding the meaning of relationships and entities. Search terms are no longer a string of words but rather an identification of a person, place or thing. Google has built a database of over 500 million of these “things” and 3.5 million facts about them from Wikipedia, Google Local, Google Maps, Google Shopping and Freebase. Users will begin to see the new Knowledge Graph prominently in Google Search results in coming weeks.
It is still unclear how the Knowledge Graph will impact search engine optimization. Because Google is now focusing on grasping the user’s intent, it narrows down the field of search engine results. And by offering a more complete user experience without having to leave the page, it could mean more revenue coming in through Google Adwords.
For now, Google is collecting information from users so that eventually it will no longer have to ask for the user’s intent. What do you think about Google’s new Knowledge Graph? Do you find it to be helpful? Let Blue Interactive Agency know in your comments below!