When users are searching for a product or service, unless you are a household brand/name, it is unlikely that they will be searching for you by name, and therefore may not find you. For this reason, it is a smart SEO strategy to avoid using your company name in your title tags.
A unique and keyword focused title tag should be present on every page of your website for SEO purposes. Should you deem it necessary to place your company name within a title tag, you should place it near the end to make it less prominent in search results.When the title and meta tags appear as a search result,the sharp keywords will pull in readers faster than the name of your company, which could be unfamiliar to a user.
Related posts:
- Search Engine Optimization: The Basics
- If you want your page to still be indexed but do not want any link juice being passed to it:
- Adobe and Google Site Search
Tags: meta tags, search results, SEO, seo strategies, SEO Tips, title tags
