Category Archives: SEO Tip of the Day

SEO Tip of the Day Related Posts

How Lawyers Can Benefit from SEO

Search engine optimization is the process of improving the volume and quality of traffic to a website organically when searchers type in targeted keywords on search engines like Google, Yahoo or Bing. The ultimate goal is to get a website to rank on the first page of search engine results – where customers are most likely to look and find your business.

With more and more people going online to find businesses, it’s important for lawyers to market their law practice through a quality, search engine optimized website. SEO will help people to find your website in order to generate qualified leads and potential clients. The great advantage of SEO is that it can target specific keywords for each type of law practice, such as DUI or divorce attorney, to attract the right type of clients. Even better, long tail keywords such as “Fort Lauderdale personal injury lawyer” can narrow down your law practice to a more unique niche.

SEO results are easy to measure through tools like Google Analytics or metrics software like Omniture. These tools provide valuable data such as how many visits a website receives, how long people are staying on the site, where they are coming from and what keywords they are searching for. These analytics give insight on how to effectively market your website.

Compared to other forms of advertising, SEO is relatively inexpensive but has an enormous potential to increase exposure for a company. Search engine optimization is part of a long term interactive marketing strategy to help business increase their online visibility. In addition to law blogging strategies and social media marketing (see previous posts), Blue Interactive Agency helps law firms to maximize ROI by offering search engine optimization services at competitive rates. Contact us to see how we can help.


Why Law Websites Should Feature a Blog

The constant updating of websites is a key strategy for improved search engine rankings, and blogs are an effective way to provide that fresh content. And when it comes to online marketing for lawyers, law websites have a lot to gain by featuring a blog.

Blogs are a great outlet for law industry professionals to share information and position themselves as experts in a specific niche. By commenting on and linking to useful resources, lawyers can be branded as subject matter experts. This is a good place to share videos or presentations on various topics to market your law practice.

If your content is relevant and informative, it will attract other bloggers to comment on and link to your blog posts, as well as share it across social media platforms like Facebook, Twitter and LinkedIn to further increase your online visibility.

While websites wait for a search engine to find it, blogs have a built-in syndication feed. This means each time a new blog is posted, a news feed is sent out that alerts search engines, other bloggers and industry professionals. When you constantly supply new and fresh content in the form of blogs, the collection of relevant information and keywords becomes indexed to rank higher in search engine results.

The nature of blogs is interactive, so don’t forget to share your blogs on social media networks. An active blog community is highly ranked by search engines. There are many widgets, plugins and social bookmarking sites such as Digg and Reddit that make it easy to share blog content and create more links.

What online marketing strategies does your law firm engage in? Let Blue Interactive Agency know in your comments below! We provide SEO copywriting and blogging strategies to drive traffic, increase product and service awareness and to help companies build their online reputation.


How To: Research and Analyze Keywords

You understand the importance of getting your website to rank on the first page of search engine results. To get targeted traffic to your website, the first step is keyword research and analysis. Keywords are crucial to any online marketing campaign, and you will be able to find the right keywords by using the right tools. Here are some tips and guidelines for choosing keywords that will increase your search engine rankings.

  • Keep it simple. Remember your target audience probably does not know industry-specific terms, so don’t get too technical when choosing keywords to describe your product or service.
  • On the other hand, don’t be generic. Keywords and phrases that are too general (such as “house” for real estate) will be difficult to rank so they will not drive as much quality traffic to your site. Creating long tail keywords between three to five words in length that specifically describe your product or service will attract the right customers and produce desired results.
  • Look for patterns in the way people search. Are they looking for a type of something, specific characteristics, or is there a location component? As you sort keywords, group them into categories. If you aren’t completely sure about a keyword, run a Google or Bing search to see if the right type of results comes up.
  • Use free SEO tools to help you with suggestions. The Google Keyword Tool and Wordtracker are some helpful free services.
  • Once you have your selected keywords, naturally incorporate them into the content of your website. If they are not used on any existing pages, make an editorial calendar of new relevant, interesting, keyword-rich content to create over time. Remember to add any new webpages to your sitemap as you go!

Keyword research and analysis is not a one-time procedure, but a process that should be refreshed periodically because people gradually change the way they search over time. If your company adds a new product or service, you should repeat the technique every time to stay competitive. If you have any SEO questions, Blue Interactive Agency has been helping companies for years with a wide range of services in search engine optimization and search engine marketing including keyword analysis, link building, and search engine submission. Contact us today to see how we can help.


“Four Screens to Victory” Helps Campaigns and Businesses Alike

On Wednesday Google launched the “Four Screens to Victory Initiative” aimed at helping political candidates run a successful campaign. The strategy involves taking full advantage of television, PC, mobile, and tablet technology – a method useful for businesses as well.

Google has been working with presidential campaigns for years, and is now ready to share some key learnings and best practices for harnessing the power of the web. Four screen ad campaigns are more effective in driving campaign awareness and engagement. Google breaks down the four steps to victory: Continue reading ““Four Screens to Victory” Helps Campaigns and Businesses Alike” »


Questions to Ask Before Your Website Redesign

Website RedesignWhen redesigning a website, people often seek to imitate another company’s site they admire or go straight to a design expert for help. However, those are steps that should be taken much further down the road. The first issue to address – before paying any attention to aesthetics – is what the actual goal of the new website is. Planning accordingly will set the stage and make the process much smoother with desired results.

Continue reading “Questions to Ask Before Your Website Redesign” »


How To: Set Up Your Website

How To Set Up Your Website

Websites are vital for communicating information to your customers, getting visibility for your business, and promoting products and services. Setting up your own website may seem like a challenging feat, but follow this simple step-by-step guide to launch your website with ease.

Continue reading “How To: Set Up Your Website” »