As of last year, consumers are spending more time on mobile apps than on the web, according to a study by Flurry Analytics. In fact, smartphone and tablet shipments have exceeded that of laptops and desktops for the first time, according to another study by Kleiner Perkins Caufield & Byers. In line with the shift to mobile devices, Google is introducing Analytics for mobile apps, both Android and iOS. The free Mobile App Analytics tool is now available in beta and offers the following features: Continue reading “Introducing Google Analytics for Mobile Apps” »
Tag Archives: Android
Marketing with Augmented Reality Technology
Brands like H&M, De Beers and Tacori are using augmented reality technology to revolutionize the way they market to consumers. Augmented reality (AR) platforms create an interactive experience for customers; like being able to virtually try on clothes through a device such as their mobile phone or tablet. AR is a relatively new and developing industry, and some apps are leading the way.
GoldRun’s app for iOS and Android allows retail brands to socially connect with customers through a series of innovative campaigns. For example, the app allowed New York Giants fans to virtually try on the Super Bowl XLVI championship ring and share their photos online. GoldRun leverages people’s love for photo sharing and combines augmented reality to create a powerful marketing experience. Continue reading “Marketing with Augmented Reality Technology” »
Apple Cuts Google Maps out of iPhone
It’s been long suspected that Apple will replace Google Maps with its own mapping technology, and today the company confirmed that iOS 6 will feature a proprietary mapping application. Up until now, iPhone users have relied on the Google Maps application to find locations worldwide. However, over the course of the last few years, Apple purchased a series of mapping technologies to build its own application.
In 2009, Apple acquired PlaceBase, specializing in creating an API for combining data and location information. Then, in 2010, the company purchased mapping visualization firm Poly9. Last year, Apple bought C3 Technologies for its automated 3D mapping algorithms. With the acquisition of these three companies, Apple has built its own completely in-house mapping solution. Apple will preview the next version of its mobile operating system, iOS 6, during its annual World Developers Conference beginning June 11 in San Francisco. Continue reading “Apple Cuts Google Maps out of iPhone” »
The Best Mobile Apps to Streamline Your Life
With so many innovative iPhone and Android apps out right now, you can use mobile to help organize every aspect of your life – where you work, where you play and how you communicate with others! We found some of the best mobile apps available today so we can share these useful tools with you.
For productivity:
The Cozi Family Organizer Android app helps you manage the entire family’s schedule in a central location where all members can access. Organize calendars, to-do lists, appointments, meetings and events so you never miss a beat.
Another great app that helps you multi-task is RedLaser (Android), which allows you to compare prices of products from hundreds of thousands of retailers including Best Buy, Amazon and eBay on one platform. Just scan a bar code with your mobile phone to compare prices locally and online. Continue reading “The Best Mobile Apps to Streamline Your Life” »
Facebook Shifts Focus to Mobile Apps
Back in April Facebook officially announced its plans to purchase Instagram for an astonishing $1 billion. This week the social media platform rolled out its own photo sharing app, Facebook Camera, now available in the App Store for free. The app was programmed independently from the Instagram team, as it had already been in development prior to the purchase of the company.
Like Instagram, Facebook Camera allows users to crop, rotate and filter photos and upload multiple images to Facebook. Overall, Facebook Camera is an improvement on Facebook’s primary app for iPhone and iPod touch devices. However, is not meant to replace Instagram by any means. Just as Google purchased YouTube when it already had Google Video, Facebook purchased Instagram to own the brand name. Instagram is truly a mobile-only offering, aligning with Facebook’s goal of improving its mobile experience. Continue reading “Facebook Shifts Focus to Mobile Apps” »
New Apps Debut at SXSW Interactive
Each year thousands of digital creatives attend the SXSW Interactive Festival in Austin, eagerly anticipating new technologies and mobile apps to be introduced. In 2007, Twitter was the breakout social media app that presented real time micro-blogging to the world. Location-based social media platforms like Foursquare and Gowalla were all the rage in 2009 and 2010. Last year, SXSW Interactive introduced group messaging apps Fast Society, Beluga, and GroupMe which allow for group texting, photo sharing, and location sharing. So the million dollar question is; what are the biggest trends for 2012?
Do You Consider Your iPhone or Android your Fifth Limb?
Do you consider your iPhone or Android your fifth limb? Well, you’re far from alone, as recent surveys prove that smartphone users say they couldn’t live without their beloved mobile devices.
It is estimated that 1 in 2 people will own a smartphone by Christmas of this year, according to a Nielsen survey. Prosper Mobile Insights also conducted a survey that found that 52.9 percent of smartphone users utilize all of the functions of their mobile devices. Respondents named texting, Internet and email as their favorite functions, while calling features, GPS and Facebook came in close behind. Our smartphone addictions serve as prime opportunities for advertisers to market their products and services via apps, mobile browsers and text messaging.
A study from research firm ComScore revealed that display advertising on mobile devices has more than doubled to 128 percent in the past two years, a result of the huge increase in 3G and 4G smartphone users. ComScore also reported that, “Mobile content and publishing” comprised about 50% of mobile ads, while 26% of mobile ads were for “consumer discretionary goods.” In March of this year, roughly 82 percent of smartphone users accessed their mobile browsers, and 85 percent used applications.
Not since the advent of television have advertisers had such a ripe environment to market to such large audiences. Interactive marketing, including social media marketing, has revolutionized the way advertisers interact with consumers. Blue Interactive Agency offers a full range of online marketing services. To learn more, contact us today at 954-779-2801.
