In addition to bidding on your keywords for Pay-Per-Click campaigns, there are further foundations to set for a successful PPC campaign. Landing page optimization is arguably the most important part of an effective PPC campaign. (Read our previous entry detailing PPC ad and paid search results) A landing page is the page a user arrives at when they click on [...]
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SEO Tip of the Day:Watch Your Bounce Rate
Monday, June 15th, 2009It is important to pay close attention to your bounce rate. As defined by Google Analytic, “Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality–a high bounce rate generally indicates that site entrance pages are [...]
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