It can be tough for small businesses to get noticed online, especially with budget restraints and competition from more established brands. Thankfully, there are cost-effective solutions for small businesses everywhere by leveraging Facebook as a powerful social media marketing tool. Facebook, with its 845 million active users, offers quick, simple, and inexpensive ways for brands to increase their online reach. For companies without multi-million dollar marketing and advertising budgets, here are some tips for Facebook marketing at a fraction of the cost.
Whether in a newspaper, magazine, or on the web, infographics are one of the most appealing forms of visual communication. Infographics are a type of data visualization combining graphics and information to develop an idea. Content is king, and graphics center around the conceptual idea. Unlike PowerPoint presentations, infographics are not meant to be linear – there are multiple directions to read and discover stories. The best infographics are both informative and entertaining.