Tag Archives: brand monitoring

How Cities Around the World Celebrated Social Media Day

On Saturday, June 30, the world celebrated Social Media Day to pay homage to the digital revolution that has changed the way we communicate. Social Media Day is a global event first introduced by Mashable in 2010 that is now held in over 275 cities. From New York to Dubai, each region had its own method of celebrating the special day over the weekend.

Tech startup Urthecast planned a 500-person flash mob along New York City’s Hudson River Park. Tourists were surprised with an 11-minute dance that involved formations of the @ sign and the hash tag in honor of Social Media Day. The event was organized by Flash Mob of America on Twitter and Meetup.com, and spread by word of mouth.

Social Media Day in Buffalo was held at Statler City’s Lobby Bar where 150 social media professionals and enthusiasts young and old gathered for food, prizes, and competitions like the social media challenge where contestants were asked to complete a five-item checklist of activities using various social media platforms. Television screens in the upscale bar played live tweets throughout the three-hour event while participants tweeted, took pictures and shot videos to share with their social networks. Continue reading “How Cities Around the World Celebrated Social Media Day” »


How to Objectively Measure Social Media Success

You’ve implemented a social media strategy for your organization. You post daily updates and tweets and you start to see an increase in followers. However, in the world of social media marketing, it can be difficult to objectively measure results if you’re not sure what to look for. We’ve compiled a list of performance indicators to help you measure your brand’s social media presence.

Continue reading “How to Objectively Measure Social Media Success” »


Two New Features that Improve Facebook Marketing

On Thursday Facebook rolled out two new features that drastically improve the way companies market their products and services on the social media platform. For starters, Facebook has finally introduced the capability to schedule postings. While this was previously available by installing third party apps, this much needed option greatly improves the Facebook user experience. Social media marketers everywhere can now click on the clock icon to schedule updates in 15-minutes intervals and up to six months in advance. You can even choose a date in the past, and Facebook will automatically place the posting in the appropriate place on the page’s timeline.

The second valuable function Facebook introduced yesterday is the Admin Roles option. Admins of business pages can now assign five different levels of roles to others, ranging from manager, content creator, moderator, advertiser and insights analyst. Each role has different permissions (see chart on left) so that each user only has access to what they need to do for their job function. For example, a content creator can post status updates while a moderator can only view and respond to comments. An insights analyst does not have publishing capabilities but can view Facebook insights. The five levels of permissions help companies boost their security for improved brand monitoring and reputation management. Continue reading “Two New Features that Improve Facebook Marketing” »


How To: Gain Customers Using Social Media

Social media marketing is a powerful method to showcase a company’s products or services to new audiences in various places. However, one must be careful not to sell immediately on social media, but focus on building a loyal following that leads to potential customers. By being informative and entertaining, social media is an effective way to connect with buyers. Here are a few ways to build that loyal following that leads to customer acquisition. Continue reading “How To: Gain Customers Using Social Media” »


Five Up and Coming Social Media Networks

5 New Social Media NetworksIn 2010, social check-in service Foursquare achieved a record number of account signups and currently boasts over 15 million users worldwide. Virtual bulletin board Pinterest has become the hottest social network of 2012, with over 10 million unique visitors and a new iPad app coming soon. It’s astonishing how quickly social networks attract users once they begin to gain some traction. So what’s the next big thing in social? Here are five start-ups to watch out for in the coming months.

Continue reading “Five Up and Coming Social Media Networks” »


Social Media’s Influence on Super Tuesday

Social Media’s Influence on Super TuesdayThere was much hype this year for the Super Tuesday Republican primaries, particularly because of the influence of social media, which has been more prevalent in the 2012 election than ever before. As GOP candidates Mitt Romney, Rick Santorum, Newt Gingrich, and Ron Paul battled over 10 states and 419 delegates up for grabs on Tuesday, social media networks were abuzz over the debates. Now the results are in – Mashable reports there were over 530,000 social media comments across the web inspired by Super Tuesday.

Continue reading “Social Media’s Influence on Super Tuesday” »


How To: Set Up Your Business Page on Facebook

How to Set up Your Facebook Business PageA Facebook business page is valuable for communicating with your customers as well as for search engine optimization purposes. Facebook marketing allows businesses to create targeted messages and to leverage personal recommendations from patrons. If you don’t have a Facebook page designated for your business, follow this step-by-step guide to get started.

Continue reading “How To: Set Up Your Business Page on Facebook” »