Anchors, Aweigh: What’s the Weight of Your Anchor Text?
Anchor text is the visible, clickable text in a hyperlink.
The number one search factor lies in having inbound links from other sites. However, not all links are created equally.
Let’s say your website offers Brand Development Strategies and Creative Email Campaigns.
Ideally, the text in their content would be [...]
Posts Tagged ‘email marketing’
Silverpop and SeeWhy Partner to Automate and Optimize Abandonment Follow-up Actions
Tuesday, September 8th, 2009Silverpop, currently the world’s sole provider of marketing automation solutions and email marketing has partnered with SeeWhy, Inc., the website conversion company. Silverpop accommodates the specific demands of B2C and B2B marketing, while SeeWhy optimizes real-time actions of unique visitors to a site, improving website conversion through perpetual analysis of visitors’ behaviors.
The partnership between these [...]