Posts Tagged ‘email marketing’

 

Companies Increase their Interactive Marketing Budgets

Wednesday, March 23rd, 2011

Print advertising, radio and television make up a traditional marketing budget, but modern media agencies are increasing their spending on interactive marketing. Online marketing such as internet advertising and social media is changing the way media agencies plan and measure their campaigns for clients. As media agencies plan campaign strategies to most effectively reach consumers, [...]

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Integrate Your Email Campaigns with Text to Subscribe and QR Codes

Friday, December 3rd, 2010

Email marketing is an incredibly effective strategy for acquiring and retaining customers, so it’s important to take advantage of all the new features that email marketing offers in order to achieve optimum results. Blue Interactive Agency now offers email marketing solutions with a “text to subscribe” feature. Imagine at conventions, speaking engagements and presentations asking [...]

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2011 Means Growth for Small Businesses in Online Marketing

Wednesday, November 24th, 2010

When it comes to low-cost marketing methods, utilizing the web is the most effective way small businesses can market their products and services. In a report by Zoomerang, small businesses (companies with fewer than 1,000 employees) are predicted to maintain steady marketing budgets in 2011, including spending on websites, email marketing, social media marketing, direct [...]

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How to Build Your Email Marketing List Organically

Friday, October 1st, 2010

Email marketing is highly effective for customer acquisition and retention because it produces direct, personal messages that are easily tracked and measured. So what are some ways to grow your email marketing list for you to reach a larger audience? You should be promoting email sign-ups on your website and at trade shows and conferences, [...]

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Email Marketing Do’s and Don’ts

Friday, September 3rd, 2010

Email marketing campaigns are highly effective for customer acquisition and retention. They provide direct, personal messages to consumers – with measurable results. When it comes to email marketing, the ultimate goal is to attract interest and responses. Too often, creative aesthetics are thrown in for visual appeal, but they don’t necessarily work to improve the [...]

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SEO Tip of the Day- Anchor Text

Monday, November 2nd, 2009

Anchors, Aweigh: What’s the Weight of Your Anchor Text? Anchor text is the visible, clickable text in a hyperlink.  The number one search factor lies in having inbound links from other sites.  However, not all links are created equally.  Let’s say your website offers Brand Development Strategies and Creative Email Campaigns. Ideally, the text in [...]

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Silverpop and SeeWhy Partner to Automate and Optimize Abandonment Follow-up Actions

Tuesday, September 8th, 2009

Silverpop, currently the world’s sole provider of marketing automation solutions and email marketing has partnered with SeeWhy, Inc., the website conversion company.  Silverpop accommodates the specific demands of B2C and B2B marketing, while SeeWhy optimizes real-time actions of unique visitors to a site, improving website conversion through perpetual analysis of visitors’ behaviors.  The partnership between [...]

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