In March, Google announced Google Voice, a new addition to the company’s toolbox of technology crafted to improve and simplify the way we manage our phone calls, texts and voicemail. The concept stems from Grand Central, bought by Google a few years ago. The tool enables users to use a single number for all incoming home, [...]
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Google Simplifies Our Lives. Again. For Free.
Monday, June 29th, 2009Yelp for small business
Friday, April 17th, 2009Yelp is a website with the slogan, “Real People. Real Reviews”. Users of Yelp are free to post reviews of local businesses such as restaurants, nightclubs and more, a useful resource developed with the customer in mind-think TripAdvisor.
In a surprising move, Yelp is scheduled to begin allowing small business owners to publicly respond to posted [...]
Capture your target audience with Apture
Friday, April 3rd, 2009A common mistake made on websites today is linking to other websites when it is not necessary. The attention span of potential clients who are surfing the web is mere seconds, and once you have them on your site, why would you open a door for them to exit and likely not return?
It is uncommon [...]
Online advertising and you
Monday, March 23rd, 2009Behavioral targeted advertising has begun-and as most issues that revolve around privacy tend to be, it is generating controversy. Those in favor recognize the value of the ability to reach your target audience without the need to funnel funds into an abyss hoping for a bite and those opposed cite privacy violations.
Behavioral targeting technologies work [...]