Ever since Google launched its latest foray into the world of social networking in late June, it has become increasingly apparent that Facebook finally has a formidable competitor on its hands. While past attempts to penetrate the social networking market have crashed and burned (yes, we’re talking about you, Buzz), Google+ has been receiving more [...]
Read MorePosts Tagged ‘google adwords’
Google Introduces Program for Nonprofits
Sunday, March 20th, 2011Google has good news for nonprofit organizations. On March 16, the company launched their Google for Nonprofits program aimed at enhancing product offerings and online resources so U.S.-based nonprofits can reach more supporters, improve their operations and raise awareness for their cause. The Google for Nonprofits program offers a one-stop application process in which qualified [...]
Read MoreSEO Tip of the Day: PPC Ads, Paid Search Results and Conquesting Keywords
Tuesday, November 10th, 2009In addition to gathering as much online real estate in your brand’s name, another great way to enhance your search marketing campaign and dominate search involves bidding on your company name for PPC or Pay-Per-Click campaigns for search engines. PPC campaigns are the results you see in a light yellow-colored panel at the top of search results and in a [...]
Read MoreSEO Tip of the Day- Intro to SEO Copywriting
Thursday, November 5th, 2009SEO copywriting is all about perpetuating relevance between users and search engines. As a site’s relevance to users increases based on their interactions and usage patterns in analytics of a site, so does its relevance to search engines. The more relevant a page is to searchers, the higher the search ranking a page will receive. A website ranking on [...]
Read MoreSearch &YouTube
Wednesday, October 15th, 2008Ask anyone in the search engine industry and related fields who the #2 search engine is, and they will tell you Yahoo. Not anymore! In a surprising new development, internet users are now conducting slightly more searches through YouTube. As of the month of August, users performed roughly 2.5 billion searches through YouTube as opposed [...]
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