Google Analytics 4: The Next Generation of Analytics
Sean d'Oliveira
May 8, 2023
The Switch to Google Analytics 4 Google Analytics has been a go-to tool for marketers for over a decade. The platform has undergone various changes over the years, but the latest update, Google Analytics 4 (GA4), is a complete overhaul that has significantly improved its features and capabilities. In this blog, we’ll explore what Google Analytics 4 is, how it
