Companies and their CEOs seem to be increasingly interested in the potential of social media marketing, according to studies conducted this month. A recent IBM study of 1,709 global CEOs found that 16% participate in social media, but that number is expected to grow to 57% in the next five years. 73% of CEOs polled indicate they are investing significantly in ways to better gain insight from their customers. With over 900 million active users, Facebook might just be an opportune platform to gain that valuable insight.

A study by Facebook marketing company Pagemodo concluded 64% of business owners say social marketing is a promising tactic that will eventually produce ROI. Another 20% say social marketing is producing a measurable ROI and plan to continue investing in it, while only 6% are social media skeptics. Continue reading “How Companies Measure Social Media ROI” »