Brands are using interactive barcodes in their marketing strategies to amplify consumer interaction and interest in movies, retail and entertainment. Universal Pictures, Brooks Shoe Company and World Wrestling Entertainment (WWE) have all started to increase their use of interactive barcodes such as QR codes that typically require download through a Smartphone. Marketers place the QR [...]
Read MorePosts Tagged ‘interactive marketing campaign’
Interactive Barcodes Increase Interest for Brands
Friday, August 27th, 2010Tags: consumer interaction, interactive barcodes, Interactive Marketing, interactive marketing campaign, marketing strategies, print and promotional materials, print marketing, print material, qr codes, video content
Posted in News, Technology News | View Comments
Explaining SEO to a CEO: Interactive Marketing & Social Media Marketing Strategies
Wednesday, March 17th, 2010In this multi-part series, we’re discussing the development of marketing and socialization with a narrow focus on how news is received and shared and the role brands play in seamlessly interfacing with media to incorporate marketing into our everyday lives.
Our last segment covered social networking and its role in human interaction over time, even before the [...]
Tags: campaign strategy, facebook, Interactive Marketing, interactive marketing campaign, interactive marketing campaign strategy, marketing campaign strategy, reputation management, Search Engine Marketing, Social Media, social media marketing, social media marketing strategy, social networking, Twitter
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How to Increase Website Traffic Using Social Media Marketing Strategies
Wednesday, January 20th, 2010With over 350 million active users and more than 65 million users currently accessing Facebook through mobile devices, and upwards of 700,000 local businesses with active Pages, Facebook fuels and facilitates the necessity of interactive marketing to increase web traffic.
About 175 million of Facebook’s active users sign in to Facebook on any given day. Within the [...]
Tags: facebook, increase web traffic, increases website traffic, Interactive Marketing, interactive marketing campaign, Internet marketing strategy, marketing strategy, Social Media, social media accounts
Posted in SEO Tip of the Day, Social Media News | View Comments