Posts Tagged ‘Interactive Marketing’

 

Facebook Teams Up with Labor Dept. for “The Social Jobs Partnership”

Friday, October 21st, 2011

As of August, the seasonally-adjusted national unemployment rate reached 9.1 percent, while job growth is at 1.1 percent. Although unemployment applications have dropped, the outlook for sustainable job growth remains dismal. As all levels of government implement different programs and initiatives designed to help job seekers find employment, the Los Angeles Times reports that Labor [...]

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Google Ventures Invests in Personalized Medicine

Wednesday, October 19th, 2011

Google seems to be launching a new startup in a different industry by the day. Just two days ago, we told you about the company’s plans for a new cloud music store, and today, we learn that Google’s omnipresence extends into the field of personalized medicine. Google Ventures, the venture capital investment arm of Google [...]

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Facebook & OPOWER Team Up on New Green App

Monday, October 17th, 2011

Green efforts and sustainability are all the rage these days, and since Facebook is all about staying cool and fresh, they’re now working on an app that eco-friendly fanatics will adore. With the help of OPOWER, a company that uses game mechanics to encourage people to use less energy in their homes, Facebook is developing [...]

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Google to Connect Music Beta with New MP3 Store

Friday, October 14th, 2011

In the past year, Google has entered into several new markets and expanded its product offerings with services like Google+ and Google Offers. Five months ago, the billion-dollar company introduced Music Beta, a cloud music service. Up until now, Music Beta had limited capabilities, but according to The New York Times, Google is in negotiations [...]

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#OccupyWallStreet Spreads the Word through Social Media

Tuesday, October 11th, 2011

The Occupy Wall Street movement began September 17th, and has gained considerable momentum since then. A “people-powered movement for democracy,” Occupy Wall Street was inspired by the Egyptian Tahrir Square uprising, and has utilized social media the same way to spread the word. From the rapid growth in participation, to arrests and celebrity rally visits, [...]

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Personalization & the 4Ps of Content Marketing

Wednesday, October 5th, 2011

B2B marketers have encountered unique hurdles when it comes to interactive marketing. Although B2C companies have experienced great success with social media marketing, B2B’s are only recently beginning to establish their presence in the world of online marketing. In addition to social media, content optimization presents a unique challenge for B2B companies. According to research [...]

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Pinterest – The Hottest New Social Startup

Monday, October 3rd, 2011

There is a huge, seemingly underground new social networking service that’s catching like wildfire despite its invite-only beta status. It’s an online pinboard where you can “collect the things you love” and share them with your friends, and it already has over 1.5 million active users on Facebook. In the age of online oversharing, Pinterest [...]

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