Search engine optimization or pay per click? This is a decision that is pored over thoughtfully, questionably and often. Pay per click, or PPC, certainly would appear to be the winner in the simplicity department if a company has the financial backing for such an endeavor. Large corporations have taken over the PPC campaign scene, making it near [...]
Read MorePosts Tagged ‘internet marketing’
SEO vs PPC
Friday, July 25th, 2008Google Number 1 in Visibility
Monday, July 21st, 2008The World Wide Web presence that is Google has ranked number 1 in Harris Interactive’s ninth annual survey of the 60 most visible U.S. companies. Ratings were determined by more than 20,000 online, in-depth survey participants. The survey included six categories: social responsibility, emotional appeal, financial performance, products and services, vision and leadership, and workplace [...]
Read MorePsychology and Point of Sale
Friday, July 18th, 2008Picking up where we left off, the field of Psychology is a wealth of knowledge. As stated before, Psychology is basically the science of our personalities with regard to perception, emotion, cognition, behavior and the individual and collective unconscious. Building on this idea, it is necessary to be able to use psychology as an instinct [...]
Read MoreThe Business of Psychology
Wednesday, July 16th, 2008Wikipedia defines psychology as “an academic and applied discipline involving the phenomenological and scientific study of mental processes and behavior.” Psychology is in essence the science of our personalities, and therefore encompasses important information such as perception, emotion, cognition, behavior and the individual and collective unconscious. These aspects are directly tied to understanding how people [...]
Read MoreThe content and appearance of your website
Monday, July 14th, 2008The content of your website translates to the content of your character as a business. Visitors will take a few seconds to scan your homepage, taking in a couple of lines or tabs and either remaining on your site or moving to the next website. It is vital that the content of your website is [...]
Read MoreStatistics Speak
Monday, July 7th, 2008Statistics over the recent decade show that companies and investors are recognizing and utilizing Search Engine Marketing at a rapid rate. In 2006 North American advertisers spent an astonishing $9.4 billion dollars on SEM, a 62% increase from 2005 and a staggering 750% increase from 2002. I think it is safe to say that companies [...]
Read MoreW3C and the future of internet marketing
Saturday, July 5th, 2008The World Wide Web Consortium is an international arena where member organizations, the public, and a full-time staff band together to ensure Web standards. The mission statement of W3C is as follows: “To lead the World Wide Web to its full potential by developing protocols and guidelines that ensure long-term growth for the Web.” The [...]
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