As of last year, consumers are spending more time on mobile apps than on the web, according to a study by Flurry Analytics. In fact, smartphone and tablet shipments have exceeded that of laptops and desktops for the first time, according to another study by Kleiner Perkins Caufield & Byers. In line with the shift to mobile devices, Google is introducing Analytics for mobile apps, both Android and iOS. The free Mobile App Analytics tool is now available in beta and offers the following features: Continue reading “Introducing Google Analytics for Mobile Apps” »
Brands like H&M, De Beers and Tacori are using augmented reality technology to revolutionize the way they market to consumers. Augmented reality (AR) platforms create an interactive experience for customers; like being able to virtually try on clothes through a device such as their mobile phone or tablet. AR is a relatively new and developing industry, and some apps are leading the way.
GoldRun’s app for iOS and Android allows retail brands to socially connect with customers through a series of innovative campaigns. For example, the app allowed New York Giants fans to virtually try on the Super Bowl XLVI championship ring and share their photos online. GoldRun leverages people’s love for photo sharing and combines augmented reality to create a powerful marketing experience. Continue reading “Marketing with Augmented Reality Technology” »
With so many innovative iPhone and Android apps out right now, you can use mobile to help organize every aspect of your life – where you work, where you play and how you communicate with others! We found some of the best mobile apps available today so we can share these useful tools with you.
The Cozi Family Organizer Android app helps you manage the entire family’s schedule in a central location where all members can access. Organize calendars, to-do lists, appointments, meetings and events so you never miss a beat.
Another great app that helps you multi-task is RedLaser (Android), which allows you to compare prices of products from hundreds of thousands of retailers including Best Buy, Amazon and eBay on one platform. Just scan a bar code with your mobile phone to compare prices locally and online. Continue reading “The Best Mobile Apps to Streamline Your Life” »