Email marketing campaigns are highly effective for customer acquisition and retention. They provide direct, personal messages to consumers – with measurable results. When it comes to email marketing, the ultimate goal is to attract interest and responses. Too often, creative aesthetics are thrown in for visual appeal, but they don’t necessarily work to improve the [...]
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Email Marketing Do’s and Don’ts
Friday, September 3rd, 2010Tags: Email Creative, email marketing, email marketing campaigns, email marketing strategy, landing page, Social Media, social media integration
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SEO Tip of the Day: Landing Page Optimization
Wednesday, November 11th, 2009In addition to bidding on your keywords for Pay-Per-Click campaigns, there are further foundations to set for a successful PPC campaign. Landing page optimization is arguably the most important part of an effective PPC campaign. (Read our previous entry detailing PPC ad and paid search results) A landing page is the page a user arrives at when they click on [...]
Read MoreTags: bounce rate, creating a landing page, higher quality score, Increase your ROI, landing page, landing page optimization, marketing strategy, Pay-Per-Click campaigns, PPC ad copy, ppc campaign, Relevant landing page, ROI conversions, social media marketing, social media marketing strategy, strategic landing page, successful PPC campaign
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