With over 70 million professionals on LinkedIn, the social media networking platform features a tool that gives members the ability to ‘follow’ companies. The feature works like a Facebook fan page, so by following a company on LinkedIn, you will get access to status updates such as recent hires and promotions, new job opportunities and [...]
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‘Follow’ Companies on LinkedIn!
Friday, June 25th, 2010Tags: facebook, linkedin, LinkedIn marketing, social media marketing, social media networking
Posted in Social Media News | View Comments
How Small Businesses Use Social Media to Get Results
Friday, April 9th, 2010Social media can be a daunting task for small businesses because of its unpredictability. As a nontraditional marketing strategy, social media puts power in the hands of the consumer. Businesses create content but consumers interact in this push/pull method. Ideally, small businesses should be using social media to gain customer trust and loyalty, not to [...]
Read MoreTags: facebook, linkedin, marketing strategy, social media marketing, Twitter
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Discovering, Protecting & Growing your Online Reputation: Google Yourself
Tuesday, February 9th, 2010Q: What belongs to you, but other people use it more than you do?
A: Your name.
Q: Who is searching your name in Google?
A: Everyone but you.
A recent study showed less than half of Americans have entered their own name into the search box to see what results appeared.
However, prospects for employment can be greatly affected by [...]
Tags: facebook, google alerts, google profile, linkedin, online reputation, online reputation management, protect your online reputation, reputation management, Twitter, youtube
Posted in SEO Tip of the Day, Social Media News | View Comments
Google Social Search & The Value of Brand Consistency in Word-of-Mouth Marketing
Monday, February 1st, 2010At the end of last week, Google Social Search broke out of its experimental phase, making itself available in beta for all users to create a more personally-tailored search experience.
Outside of Facebook (which has a strong privacy setting against being indexed by search engines), various blogs, social networks and collaboration sites a user is connected to will appear in SERPs when [...]
Tags: customers, facebook, Google, linkedin, Search Engine Marketing, search results, Social Media, social media marketing, social media marketing campaign, Twitter
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SEO Tip of the Day: Gather the Most Online Real Estate for Your Brand
Tuesday, November 10th, 2009Now that you’ve created and generated a thorough sitemap and have a strong structure for your website, Google crawlers will begin to explore and index your site. A well-organized website will yield two results in Google when your brand name is searched.
Google allows a maximum of two results per search per page (domain) for any [...]
Tags: Blue interactive agency, facebook, index your site, linkedin, optimizing URL and search results, Organic SEO, Organic SEO rankings, SEO ranking, SEO Tip of the Day, SEO Tips, social media networks, Twitter, youtube
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Baby Boomers Online
Friday, February 27th, 2009Forrester Research recently reported that more than 60 percent of baby boomers are avid social media consumers ,sifting through blogs, forums, podcasts and online videos. This statistic comes as a surprise to some, who previously categorized aging citizens of the U.S.as technologically illiterate. This figure is up 40 percent from even last year, a true [...]
Read MoreTags: classmates online, facebook, linkedin, podcasts, Social Media
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