Posts Tagged ‘linkedin’

 

Discovering, Protecting & Growing your Online Reputation: Google Yourself

Tuesday, February 9th, 2010

Q: What belongs to you, but other people use it more than you do?
A: Your name.
Q: Who is searching your name in Google?
A: Everyone but you.
A recent study showed less than half of Americans have entered their own name into the search box to see what results appeared.
However, prospects for employment can be greatly affected by [...]

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Google Social Search & The Value of Brand Consistency in Word-of-Mouth Marketing

Monday, February 1st, 2010

At the end of last week, Google Social Search broke out of its experimental phase, making itself available in beta for all users to create a more personally-tailored search experience. 
Outside of Facebook (which has a strong privacy setting against being indexed by search engines), various blogs, social networks and collaboration sites a user is connected to will appear in SERPs when [...]

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SEO Tip of the Day: Gather the Most Online Real Estate for Your Brand

Tuesday, November 10th, 2009

Now that you’ve created and generated a thorough sitemap and have a strong structure for your website, Google crawlers will begin to explore and index your site.  A well-organized website will yield two results in Google when your brand name is searched.
Google allows a maximum of two results per search per page (domain) for any [...]

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Baby Boomers Online

Friday, February 27th, 2009

Forrester Research recently reported that more than 60 percent of baby boomers are avid social media consumers ,sifting through blogs, forums, podcasts and online videos. This statistic comes as a surprise to some, who previously categorized aging citizens of the U.S.as technologically illiterate. This figure is up 40 percent from even last year, a true [...]

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