As of last year, consumers are spending more time on mobile apps than on the web, according to a study by Flurry Analytics. In fact, smartphone and tablet shipments have exceeded that of laptops and desktops for the first time, according to another study by Kleiner Perkins Caufield & Byers. In line with the shift to mobile devices, Google is introducing Analytics for mobile apps, both Android and iOS. The free Mobile App Analytics tool is now available in beta and offers the following features: Continue reading “Introducing Google Analytics for Mobile Apps” »