You do not get to be the holder of upwards of 70 percent of the search advertising market without a clear and fine tuned strategy. The principle that Google’s advertising business was founded on is to deliver the right information to the right person at the right time. Both the search and ad team at [...]
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Google’s targeted advertising system
Monday, September 29th, 2008Google plans to digitize newspaper archives
Wednesday, September 10th, 2008Mountain View, Calif., Google has started the long process of scanning microfilm of the historic archives of consenting newspapers to enable users to search for them online. Users can initially search for historical newspaper articles on Google News and Google will eventually enable the individual newspapers to display the archives on their respective websites. This [...]
Read MoreAdvertising on Google’s content network
Wednesday, August 20th, 2008Advertising on Google’s content network introduces several new advertising techniques designed to be more user friendly and targeted. The enhancements are frequency capping, frequency reporting, improved ads quality, and view-through conversions. The new frequency capping enhancement will enable advertisers to have control over the amount of times the same ad is viewed by uses, creating a [...]
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