B2B marketers have encountered unique hurdles when it comes to interactive marketing. Although B2C companies have experienced great success with social media marketing, B2B’s are only recently beginning to establish their presence in the world of online marketing. In addition to social media, content optimization presents a unique challenge for B2B companies. According to research [...]
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Personalization & the 4Ps of Content Marketing
Wednesday, October 5th, 2011Tags: Interactive Marketing, online marketing, Search Engine Optmization, social media marketing
Posted in Interactive Marketing, Social Media News | No Comments »
Consumer-Generate Ads Growing in Popularity
Friday, April 15th, 2011Advertisers spend hundreds of thousands each year on consumer research, planning and campaign creation in attempts to reach target audiences and push their products. But for the past five years or so, some big name companies have reached out to fans to create their ads. It’s brilliant in its simplicity –what better way to grab [...]
Read MoreTags: Interactive Marketing, online marketing, social media marketing
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10 Things to Do Before Choosing a Web Design Firm
Monday, April 4th, 2011You’ve budgeted money for a brand new website for your business and now you’re ready to select a website design company. But which one do you choose? There are several factors to consider before choosing a website design firm that will end up saving you time, money and energy in the long run. You want [...]
Read MoreTags: Interactive Marketing, internet marketing, online marketing, Search Engine Optmization, SEO, social media marketing, web design, website design company
Posted in Search News | No Comments »
Companies Increase their Interactive Marketing Budgets
Wednesday, March 23rd, 2011Print advertising, radio and television make up a traditional marketing budget, but modern media agencies are increasing their spending on interactive marketing. Online marketing such as internet advertising and social media is changing the way media agencies plan and measure their campaigns for clients. As media agencies plan campaign strategies to most effectively reach consumers, [...]
Read MoreTags: Blue interactive agency, email marketing, facebook, Interactive Marketing, interactive marketing services, online marketing, Search Engine Optmization, social media marketing, Twitter, youtube
Posted in Social Media News | No Comments »
2011 Social Media Week Celebrates Fourth Year
Friday, February 4th, 2011Sponsored by Nokia, Social Media Week 2011 begins next Monday, February 7th through the 11th. The event is being hosted in New York, San Francisco, Rome, Paris, Toronto, São Paulo, London, Hong Kong and Istanbul. Social Media Week (SMW) is described on their website as, “a global platform that connects people, content, and conversation around [...]
Read MoreTags: facebook, online marketing, Social Media, social media marketing
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How to Build and Design an Effective Website
Friday, January 21st, 2011These days, most business owners have acknowledged the importance of having a website, realizing how legitimate online marketing has become and not wishing to miss out on any potential new business. However, many still don’t fully understand how essential it is to respect the significance of how the site is designed and built. Investing in [...]
Read MoreTags: blog strategy, online marketing, Search Engine Optmization, Social Media
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The 2010 Tech & Web Awards Are In…and CES 2011
Friday, January 7th, 2011We hope you had a wonderful New Year and a good first week back at the office! Looking back at 2010, there were quite a few notable advancements to online marketing and social media. Mashable has just released its 2010 awards acknowledging some top innovators. HootSuite won for Best Social Media Management Tool, and Best [...]
Read MoreTags: CES 2011, facebook, Foursquare, Interactive Marketing, mashable awards, online marketing, qwitter client, social media marketing, Twitter
Posted in Social Media News, Technology News | No Comments »
