At the South Florida Interactive Marketing Association Summit last Friday, May 14th, online marketing experts and social media strategists shared their insights and experiences in the interactive marketing realm. One common topic that came up among several speakers was the growing influence of video in social media.
Of the many companies that engage in social media [...]
Posts Tagged ‘online marketing’
Yahoo uses search results to display ads with images and videos
Monday, February 23rd, 2009The struggling Yahoo is becoming innovative, announcing plans to incorporating ads and images into their paid search results. It is a new type of search advertising that allows images and even video to appear within paid search listings when in the past this area was simple text advertisements with links.
It is typical for marketers to [...]
Yahoo rethinks online advertising
Monday, October 6th, 2008Online marketing and advertising has the same basic goals as its marketing counterparts-to connect advertisers with their targeted audience. Yahoo is adapting to the times and taking an innovative step forward with a new way of handling its advertising techniques. APT is a system developed by Yahoo to buy and sell display advertising online.
Beginning in 2009, Yahoo [...]
Google Transit now features NYC
Wednesday, October 1st, 2008Google has unveiled an addition to Google Transit on Google Maps-users can now navigate the entire New York metro region including the subway system, commuter rail, bus and ferry services from the Metropolitan Transit Agency (MTA), the Port Authority of New York and Jersey, New Jersey Transit and the City Of New York. The fundamental goal [...]
Read MoreGoogle’s targeted advertising system
Monday, September 29th, 2008You do not get to be the holder of upwards of 70 percent of the search advertising market without a clear and fine tuned strategy. The principle that Google’s advertising business was founded on is to deliver the right information to the right person at the right time.
Both the search and ad team at Google [...]