Personalization & the 4Ps of Content Marketing

B2B marketers have encountered unique hurdles when it comes to interactive marketing. Although B2C companies have experienced great success with social media marketing, B2B’s are only recently beginning to establish their presence in the world of online marketing. In addition to social media, content optimization presents a unique …


Consumer-Generated Ads Growing in Popularity

Advertisers spend hundreds of thousands each year on consumer research, planning and campaign creation in attempts to reach target audiences and push their products. But for the past five years or so, some big name companies have reached out to fans to create their ads. It’s brilliant in …



Companies Increase their Interactive Marketing Budgets

Print advertising, radio and television make up a traditional marketing budget, but modern media agencies are increasing their spending on interactive marketing. Online marketing such as internet advertising and social media is changing the way media agencies plan and measure their campaigns for clients. As media agencies plan …