Posts Tagged ‘online marketing’

 

2011 Means Growth for Small Businesses in Online Marketing

Wednesday, November 24th, 2010

When it comes to low-cost marketing methods, utilizing the web is the most effective way small businesses can market their products and services. In a report by Zoomerang, small businesses (companies with fewer than 1,000 employees) are predicted to maintain steady marketing budgets in 2011, including spending on websites, email marketing, social media marketing, direct [...]

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The Powerful Influence of Web Video

Friday, May 21st, 2010

At the South Florida Interactive Marketing Association Summit last Friday, May 14th, online marketing experts and social media strategists shared their insights and experiences in the interactive marketing realm. One common topic that came up among several speakers was the growing influence of video in social media. Of the many companies that engage in social [...]

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South Florida Interactive Marketing Association Hosts Summit May 14, 2010

Friday, May 14th, 2010

The South Florida Interactive Marketing Association is hosting its first annual summit on Friday, May 14, 2010 at Nova Southeastern University’s Miniaci Performing Arts Center. The event titled “Driving ROI with Search and Social Media” is sponsored by SapientNitro, Social Media Club, the Greater Miami Chamber of Commerce Technology Committee and other South Florida’s technology [...]

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Yahoo uses search results to display ads with images and videos

Monday, February 23rd, 2009

The struggling Yahoo is becoming innovative, announcing plans to incorporating ads and images into their paid search results. It is a new type of search advertising that allows images and even video to appear within paid search listings when in the past this area was simple text advertisements with links.    It is typical for marketers [...]

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Facebook Connects

Friday, December 5th, 2008

Facebook masses an incredible 120 million members worldwide, making it the largest social networking site on the World Wide Web. The latest feature venture by the company is causing quite the stir; its name is Facebook Connect. Through Facebook Connect, Facebook will allow users to log onto other websites using their Facebook ID, and to [...]

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Yahoo rethinks online advertising

Monday, October 6th, 2008

Online marketing and advertising has the same basic goals as its marketing counterparts-to connect advertisers with their targeted audience.  Yahoo is adapting to the times and taking an innovative step forward with a new way of handling its advertising techniques.  APT is a system developed by Yahoo to buy and sell display advertising online. Beginning in 2009, [...]

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Google Transit now features NYC

Wednesday, October 1st, 2008

Google has unveiled an addition to Google Transit on Google Maps-users can now navigate the entire New York metro region including the subway system, commuter rail, bus and ferry services from the Metropolitan Transit Agency (MTA), the Port Authority of New York and Jersey, New Jersey Transit and the City Of New York. The fundamental goal [...]

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