In addition to bidding on your keywords for Pay-Per-Click campaigns, there are further foundations to set for a successful PPC campaign. Landing page optimization is arguably the most important part of an effective PPC campaign. (Read our previous entry detailing PPC ad and paid search results) A landing page is the page a user arrives at when they click on [...]
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SEO Tip of the Day: PPC Ads, Paid Search Results and Conquesting Keywords
Tuesday, November 10th, 2009In addition to gathering as much online real estate in your brand’s name, another great way to enhance your search marketing campaign and dominate search involves bidding on your company name for PPC or Pay-Per-Click campaigns for search engines. PPC campaigns are the results you see in a light yellow-colored panel at the top of search results and in a [...]
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