How To: Put Social Media to Work for You

An effective social media marketing strategy is multi-faceted, and spread across different types of platforms such as blogs, Twitter, Facebook, LinkedIn, Pinterest, so on and so forth. Wouldn’t it be great to have a service that automates all social media activities for you? Thankfully there is a service that accomplishes exactly that – doing the drudge work and saving you time and energy.

Your solution may come in a service that’s been around for just over a year called ifttt (which stands for “if this, then that.”) The purpose of ifttt is to connect your online accounts so you can create triggered events. Once you set a trigger from one account, a task will be activated automatically. With ifttt, you can set your blog’s RSS feed to automatically post updates on your social media accounts. You can automatically post items from other RSS feeds to create a steady stream of shared content. Continue reading “How To: Put Social Media to Work for You” »


Five Up and Coming Social Media Networks

5 New Social Media NetworksIn 2010, social check-in service Foursquare achieved a record number of account signups and currently boasts over 15 million users worldwide. Virtual bulletin board Pinterest has become the hottest social network of 2012, with over 10 million unique visitors and a new iPad app coming soon. It’s astonishing how quickly social networks attract users once they begin to gain some traction. So what’s the next big thing in social? Here are five start-ups to watch out for in the coming months.

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Why Your Company Needs to Get on Pinterest ASAP

Why Your Business Needs to be on Pinterest ASAPYou may have seen online chatter about Pinterest, the newest social networking site that allows users to bookmark, or “pin”, images and videos they find interesting. Web content is organized into pinboards that fill up the browser screen, allowing users to comment on, “like”, or “repin” each other’s images.

Pinterest now beats Google +, YouTube, LinkedIn, Reddit, and MySpace combined for percentage of total referral traffic, according to a study by Shareholic. Clearly the social bookmarking site is gaining traction and successfully driving traffic for retailers. Brands like Whole Foods, Martha Stewart, and West Elm already have a presence on the social media platform. If your company does not have a Pinterest account, it is time to sign up.

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Pinterest: The New Social Network Driving Traffic to Retail Stores

PinterestLaunched in March 2010, the relatively new social network Pinterest has reached 11 million visits in one week, according to Experian Hitwise, emerging among its top ten sites in the social media category. The social bookmarking site features online bulletin boards, or “pinboards” on topics of interest including arts and crafts, fashion, food, wedding, and home décor. Members use the “Pin It” tool to mark images they like that are added to their own online profile. Once an image is pinned, it can be “Re-pinned” by others to use on their pinboards, and shared on Facebook and Twitter. Clicking on the image will take users to the original source, such as the blog or retail store that provided the picture. Through this process, Pinterest has driven a significant amount of referral traffic to online retail stores, surpassing Google + last year.

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What to Look Forward to in 2012

The Future of Social MediaThe New Year has always been a time to reflect on the past year and more importantly, focus our attention on what we want to create in the New Year. While we all know it is impossible to predict what the new year will bring, but it doesn’t stop us from promising ourselves a more successful, more productive and happier year than the last one.  We at Blue Interactive are going to take a stab at our predications for social media in the coming year.

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Pinterest – The Hottest New Social Startup

There is a huge, seemingly underground new social networking service that’s catching like wildfire despite its invite-only beta status. It’s an online pinboard where you can “collect the things you love” and share them with your friends, and it already has over 1.5 million active users on Facebook.

In the age of online oversharing, Pinterest seems to fill a unique niche in the world of social networking – our love of talking about what we love. This virtual scrapbook, being hailed as the newest self-expression engine, allows users to organize and share their favorite items from the web, like clothing, furniture, recipes, wedding décor and more. While a significant part of Pinterest is creating inspiration boards for weddings, rooms and more, there’s more to the latest social networking site than meets the design-discerning eye – browse pinboards created by other users to get inspiration, comment on and/or Like their creations, “repin” (re-post…) other boards and more. Once you join, Pinterest will tell you which of your Facebook and Twitter friends and followers use the service, and it will also allow you to import contacts from either Yahoo or Gmail. Pinterest’s mission is to connect people all over the world through the ‘things’ they find interesting – “We think that a favorite book, toy, or recipe can reveal a common link between two people. With millions of new pins added every week, Pinterest is connecting people all over the world based on shared tastes and interests,” states the company’s Website.

We’ll save the business analyzation for another day; today, we just wanted to talk about the next big thing in social networking that we find particularly cool, interesting and unique. While it’s still under the radar, Pinterest has managed to raise “massive” rounds according to TechCrunch, in excess of an estimated $125 million. There’s little doubt that Pinterest will be the next major platform for interactive marketing. Take your company to the next online level, contact Blue Interactive Agency. From social media marketing to search engine optimization and SEO copywriting, Blue can help your brand thrive online.