With the explosion of social media marketing and search engine marketing, companies big and small are all vying for the number one spot in search. Because of the unprecedented growth in online marketing, SEO and PPC companies are popping up seemingly every other week. So how do you know how to weed through all of [...]
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SEO Tip of the Day: PPC Ads, Paid Search Results and Conquesting Keywords
Tuesday, November 10th, 2009In addition to gathering as much online real estate in your brand’s name, another great way to enhance your search marketing campaign and dominate search involves bidding on your company name for PPC or Pay-Per-Click campaigns for search engines. PPC campaigns are the results you see in a light yellow-colored panel at the top of search results and in a [...]
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