Email marketing is highly effective for customer acquisition and retention because it produces direct, personal messages that are easily tracked and measured. So what are some ways to grow your email marketing list for you to reach a larger audience? You should be promoting email sign-ups on your website and at trade shows and conferences, [...]
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How to Build Your Email Marketing List Organically
Friday, October 1st, 2010Tags: email marketing, email marketing campaign, email marketing list, email marketing solutions, email marketing strategy, list management, print and promotional materials
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Interactive Barcodes Increase Interest for Brands
Friday, August 27th, 2010Brands are using interactive barcodes in their marketing strategies to amplify consumer interaction and interest in movies, retail and entertainment. Universal Pictures, Brooks Shoe Company and World Wrestling Entertainment (WWE) have all started to increase their use of interactive barcodes such as QR codes that typically require download through a Smartphone. Marketers place the QR [...]
Read MoreTags: consumer interaction, interactive barcodes, Interactive Marketing, interactive marketing campaign, marketing strategies, print and promotional materials, print marketing, print material, qr codes, video content
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