An effective social media marketing strategy is multi-faceted, and spread across different types of platforms such as blogs, Twitter, Facebook, LinkedIn, Pinterest, so on and so forth. Wouldn’t it be great to have a service that automates all social media activities for you? Thankfully there is a service that accomplishes exactly that – doing the drudge work and saving you time and energy.

Your solution may come in a service that’s been around for just over a year called ifttt (which stands for “if this, then that.”) The purpose of ifttt is to connect your online accounts so you can create triggered events. Once you set a trigger from one account, a task will be activated automatically. With ifttt, you can set your blog’s RSS feed to automatically post updates on your social media accounts. You can automatically post items from other RSS feeds to create a steady stream of shared content. Continue reading “How To: Put Social Media to Work for You” »