Posts Tagged ‘Search Engine Marketing’

 

Google Social Search & The Value of Brand Consistency in Word-of-Mouth Marketing

Monday, February 1st, 2010

At the end of last week, Google Social Search broke out of its experimental phase, making itself available in beta for all users to create a more personally-tailored search experience. 
Outside of Facebook (which has a strong privacy setting against being indexed by search engines), various blogs, social networks and collaboration sites a user is connected to will appear in SERPs when [...]

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Warm Wishes for a Successful 2010 from Blue Interactive Agency

Wednesday, January 6th, 2010

 

Happy New Year!
We at Blue Interactive Agency extend our best wishes for a happy 2010 to you and your family.
Reflecting on 2009, we experienced Tweets and Status Updates, the emergence of Bing, and Google’s new blended search results page providing all types of results from news stories to blog postings; images, YouTube videos and even social media [...]

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SEO Targeted at Europe Requires More Than Just Well-Translated Sites

Wednesday, September 16th, 2009

American social media marketing and search engine marketing strategies do not apply to the way in which target markets in Europe are successfully reached.
Cultural differences and daily habits affect the browsing behaviors of European internet users.  The way people in each region think and live vary.  In the Netherlands, lunch time is a much different [...]

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Social Media: Intercepting Customers Prior to Search

Tuesday, September 1st, 2009

Social media marketing removes the emphasis and necessity of keyword placement and search. Instead, considerations must be made in regards to specific interests and demographics of the target audience. FaceBook marketing provides businesses with the power to choose exactly who is exposed to advertisements, when, and how often.
When customers are seeking products and services, search plays [...]

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Microsoft and the Search Market

Wednesday, March 25th, 2009

Microsoft is under scrutiny once again, this time for its seemingly stubborn approach to investing in the search market. Some investor’s shareholders are questioning aloud why the company is willing to spend billions to compete in the dominated search market, continuously losing money and market share.
Recently Steve Ballmer, CEO of Microsoft, met with The New [...]

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