Posts Tagged ‘Search Engine Marketing’

 

Microsoft and the Search Market

Wednesday, March 25th, 2009

Microsoft is under scrutiny once again, this time for its seemingly stubborn approach to investing in the search market. Some investor’s shareholders are questioning aloud why the company is willing to spend billions to compete in the dominated search market, continuously losing money and market share.
Recently Steve Ballmer, CEO of Microsoft, met with The New [...]

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Search &YouTube

Wednesday, October 15th, 2008

Ask anyone in the search engine industry and related fields who the #2 search engine is, and they will tell you Yahoo. Not anymore!  In a surprising new development, internet users are now conducting slightly more searches through YouTube. As of the month of August, users performed roughly 2.5 billion searches through YouTube as opposed [...]

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Future search developments?

Friday, September 26th, 2008

The future of search has virtually unlimited potential toward lifestyle and information advancement. In the past ten years we have experienced the essential birth of search, finding ourselves utilizing search engines for our everyday queries and needs. 
The excitement of the advancements of the previous ten years of search is projected to pale in comparison to the [...]

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Yahoo! Search Monkey climbs upward

Monday, August 25th, 2008

In the competitive and continuously evolving search engine industry, Yahoo!’s latest Search Monkey enables developers to create search result enhancements based on semantic user data collected. Initially the semantically enhanced listings were not visible or “turned on” for users by default, which was an issue because most searchers do not customize their search options.
Recently Yahoo! [...]

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Google’s Insight for Search

Monday, August 11th, 2008

Always at the forefront of search engine tools, Google has unleashed its latest tool-called Insight for Search. Intended for marketers to act as a database of search engine requests, Insight for Search allows everyone to track keywords and phrases typed into Google’s search box for popularity.
Insight is an extension of two-year old Google Trends which displays [...]

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Search Engine Marketing vs.Search Engine Optimization

Sunday, June 29th, 2008

Most people do not understand the difference between search engine marketing and search engine optimization so let’s break down what each of these internet marketing buzzwords entails to give you a better understanding:
Search Engine Optimization
Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a web site from [...]

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