Last night, after weeks of media frenzy and round-the-clock speculation, two time NBA Most Valuable Player LeBron James announced his decision to sign with the Miami Heat, joining Dwyane Wade and Chris Bosh, during an hour-long prime time special on ESPN. The announcement was the culmination of weeks of cleverly and effectively conducted social media [...]
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SEO Tip of the Day: PPC Ads, Paid Search Results and Conquesting Keywords
Tuesday, November 10th, 2009In addition to gathering as much online real estate in your brand’s name, another great way to enhance your search marketing campaign and dominate search involves bidding on your company name for PPC or Pay-Per-Click campaigns for search engines.
PPC campaigns are the results you see in a light yellow-colored panel at the top of search results and in a narrow [...]
Microsoft and the Search Market
Wednesday, March 25th, 2009Microsoft is under scrutiny once again, this time for its seemingly stubborn approach to investing in the search market. Some investor’s shareholders are questioning aloud why the company is willing to spend billions to compete in the dominated search market, continuously losing money and market share.
Recently Steve Ballmer, CEO of Microsoft, met with The New [...]
Yahoo uses search results to display ads with images and videos
Monday, February 23rd, 2009The struggling Yahoo is becoming innovative, announcing plans to incorporating ads and images into their paid search results. It is a new type of search advertising that allows images and even video to appear within paid search listings when in the past this area was simple text advertisements with links.
It is typical for marketers to [...]