Posts Tagged ‘SEM’

 

Simulate a Search Engine Spider

Friday, August 8th, 2008

Of the most useful search engine optimization tools, the search engine spider simulator shows the contents of a webpage precisely as a search engine would see it, and also the hyperlinks followed by the search engine. There are links and content on websites that are invisible to the search engines, such as photos, javascript and [...]

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Duplicate Content Checker Tool

Wednesday, August 6th, 2008

It is known that search engines detect websites that contain similar and duplicate content. This search engine tool permits users to verify the percentage of similar content between website pages. The search engine penalizes similar and duplicate websites, though the exact percentage/punishment system is unknown and varies from search engine to search engine. It is important [...]

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Your Website, Your Sales Representative

Friday, August 1st, 2008

A website that functions as a top notch sales team 24/7 can be a vital asset to any type of business. Building a website that acts as a powerful sales tool can be extremely time consuming, as it requires extensive research as well as creative and technical talent. Your sales team works hard, but your [...]

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Targeting for Response

Wednesday, July 30th, 2008

There are numerous powerful and specific keywords and key phrases utilized in internet marketing to increase traffic to a website. This issue lends itself to be criticized for drawing traffic for the sake of traffic-which does not necessarily translate to solid leads or sales. Doesn’t it make more sense to target the right kind of [...]

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Progressive Enhancement

Monday, July 28th, 2008

Incorporating SEO in Flash websites is a common issue faced by search engine marketing companies and their clientele. It is commonly suggested that flash websites are simply not search engine friendly, and for that reason many assume search engine optimization for flash is impossible. If Google is able to read parts of the flash content, it [...]

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Google Number 1 in Visibility

Monday, July 21st, 2008

The World Wide Web presence that is Google has ranked number 1 in Harris Interactive’s ninth annual survey of the 60 most visible U.S. companies. Ratings were determined by more than 20,000 online, in-depth survey participants. The survey included six categories: social responsibility, emotional appeal, financial performance, products and services, vision and leadership, and workplace [...]

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Psychology and Point of Sale

Friday, July 18th, 2008

Picking up where we left off, the field of Psychology is a wealth of knowledge. As stated before, Psychology is basically the science of our personalities with regard to perception, emotion, cognition, behavior and the individual and collective unconscious. Building on this idea, it is necessary to be able to use psychology as an instinct [...]

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