Posts Tagged ‘Social Media’

 

Explaining SEO to a CEO: Social Networking & Online Marketing Strategies

Tuesday, March 9th, 2010

In this three-part series, we’ll discuss the evolution of human socialization with a focus on how we receive and share news, and how brands incorporate seamless marketing into our everyday lives. 
How do you explain the value of creating an online marketing strategy that incorporates social media and its role in increasing website traffic to industry leaders who are more accustomed to classic [...]

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SEO Tip of The Day: How to Optimize Video on YouTube

Friday, March 5th, 2010

With a variety of online marketing and interactive marketing platforms from which to choose, YouTube is arguably the most powerful one available. However, the potential for that power is all in how you use YouTube marketing, and how you share your video content.
Optimize, Optimize, Optimize.
In order to reach a global audience with a successful video [...]

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Google Social Search & The Value of Brand Consistency in Word-of-Mouth Marketing

Monday, February 1st, 2010

At the end of last week, Google Social Search broke out of its experimental phase, making itself available in beta for all users to create a more personally-tailored search experience. 
Outside of Facebook (which has a strong privacy setting against being indexed by search engines), various blogs, social networks and collaboration sites a user is connected to will appear in SERPs when [...]

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How to Increase Website Traffic Using Social Media Marketing Strategies

Wednesday, January 20th, 2010

With over 350 million active users and more than 65 million users currently accessing Facebook through mobile devices, and upwards of 700,000 local businesses with active Pages, Facebook fuels and facilitates the necessity of interactive marketing to increase web traffic.
 About 175 million of Facebook’s active users sign in to Facebook on any given day.  Within the [...]

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Social Media and Google Collaborate for Real-Time Search Results

Wednesday, December 9th, 2009

Google has acquired deals with MySpace and Facebook allowing real-time updates posted by publicly-posting users to be part of a real-time index on Google.
Recently Twitter signed a similar deal with the search giant, and the two new partnerships are reported to be going live on Google throughout all English language domains starting this week.
What is a [...]

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