More and more businesses are recognizing the value of social media marketing campaigns, but may not know exactly how to measure social media’s return on investment (ROI). To find information that is meaningful to your company, here are some social media metrics you should be aware of. To really see the ROI for your social [...]
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Are Your Social Media Efforts Working?
Friday, November 12th, 2010Tags: facebook marketing, social media marketing, social media marketing campaigns, social media marketing strategy, social media ROI, social networks, twitter marketing
Posted in Social Media News | No Comments »
Explaining SEO to a CEO: Interactive Marketing & Social Media Marketing Strategies
Wednesday, March 17th, 2010In this multi-part series, we’re discussing the development of marketing and socialization with a narrow focus on how news is received and shared and the role brands play in seamlessly interfacing with media to incorporate marketing into our everyday lives. Our last segment covered social networking and its role in human interaction over time, even before [...]
Read MoreTags: campaign strategy, facebook, Interactive Marketing, interactive marketing campaign, interactive marketing campaign strategy, marketing campaign strategy, reputation management, Search Engine Marketing, Social Media, social media marketing, social media marketing strategy, social networking, Twitter
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Explaining SEO to a CEO: Social Networking & Online Marketing Strategies
Tuesday, March 9th, 2010In this four-part series, we’ll discuss the evolution of human socialization with a focus on how we receive and share news, and how brands incorporate seamless marketing into our everyday lives. How do you explain the value of creating an online marketing strategy that incorporates social media and its role in increasing website traffic to industry leaders who are more accustomed to [...]
Read MoreTags: blogs, facebook, increaasing website traffic, Interactive Marketing, online marketing strategy, Social Media, social media marketing strategy, social networking, Twitter
Posted in SEO Tip of the Day | No Comments »
SEO Tip of the Day: Landing Page Optimization
Wednesday, November 11th, 2009In addition to bidding on your keywords for Pay-Per-Click campaigns, there are further foundations to set for a successful PPC campaign. Landing page optimization is arguably the most important part of an effective PPC campaign. (Read our previous entry detailing PPC ad and paid search results) A landing page is the page a user arrives at when they click on [...]
Read MoreTags: bounce rate, creating a landing page, higher quality score, Increase your ROI, landing page, landing page optimization, marketing strategy, Pay-Per-Click campaigns, PPC ad copy, ppc campaign, Relevant landing page, ROI conversions, social media marketing, social media marketing strategy, strategic landing page, successful PPC campaign
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