At Facebook’s f8 conference earlier this week, the company announced ambitious goals and new changes to the social media network. Three official new concepts introduced are the Social Plugins, which utilize a social graph and the “Like” button to connect users with similar interests. The Open Graph Protocol allows users to build their profiles through [...]
Read MorePosts Tagged ‘social media marketing’
Facebook’s New Changes Will Affect Social Connections and Search on the Web
Friday, April 23rd, 2010Tags: facebook, social media marketing, social media network, social media platform
Posted in News, Search News, Social Media News | View Comments
How Small Businesses Use Social Media to Get Results
Friday, April 9th, 2010Social media can be a daunting task for small businesses because of its unpredictability. As a nontraditional marketing strategy, social media puts power in the hands of the consumer. Businesses create content but consumers interact in this push/pull method. Ideally, small businesses should be using social media to gain customer trust and loyalty, not to [...]
Read MoreTags: facebook, linkedin, marketing strategy, social media marketing, Twitter
Posted in Social Media News | View Comments
Explaining SEO to a CEO: Interactive Marketing & Social Media Marketing Strategies
Wednesday, March 17th, 2010In this multi-part series, we’re discussing the development of marketing and socialization with a narrow focus on how news is received and shared and the role brands play in seamlessly interfacing with media to incorporate marketing into our everyday lives.
Our last segment covered social networking and its role in human interaction over time, even before the [...]
Tags: campaign strategy, facebook, Interactive Marketing, interactive marketing campaign, interactive marketing campaign strategy, marketing campaign strategy, reputation management, Search Engine Marketing, Social Media, social media marketing, social media marketing strategy, social networking, Twitter
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Google Social Search & The Value of Brand Consistency in Word-of-Mouth Marketing
Monday, February 1st, 2010At the end of last week, Google Social Search broke out of its experimental phase, making itself available in beta for all users to create a more personally-tailored search experience.
Outside of Facebook (which has a strong privacy setting against being indexed by search engines), various blogs, social networks and collaboration sites a user is connected to will appear in SERPs when [...]
Tags: customers, facebook, Google, linkedin, Search Engine Marketing, search results, Social Media, social media marketing, social media marketing campaign, Twitter
Posted in Social Media News | View Comments
Warm Wishes for a Successful 2010 from Blue Interactive Agency
Wednesday, January 6th, 2010
Happy New Year!
We at Blue Interactive Agency extend our best wishes for a happy 2010 to you and your family.
Reflecting on 2009, we experienced Tweets and Status Updates, the emergence of Bing, and Google’s new blended search results page providing all types of results from news stories to blog postings; images, YouTube videos and even social media [...]
Tags: Interactive Marketing, online business strategy, Search Engine Marketing, SEO, social media marketing
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SEO Tip of the Day: Landing Page Optimization
Wednesday, November 11th, 2009In addition to bidding on your keywords for Pay-Per-Click campaigns, there are further foundations to set for a successful PPC campaign. Landing page optimization is arguably the most important part of an effective PPC campaign. (Read our previous entry detailing PPC ad and paid search results)
A landing page is the page a user arrives at when they click on a [...]
Tags: bounce rate, creating a landing page, higher quality score, Increase your ROI, landing page, landing page optimization, marketing strategy, Pay-Per-Click campaigns, PPC ad copy, ppc campaign, Relevant landing page, ROI conversions, social media marketing, social media marketing strategy, strategic landing page, successful PPC campaign
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SEO Tip of the Day- Anchor Text
Monday, November 2nd, 2009Anchors, Aweigh: What’s the Weight of Your Anchor Text?
Anchor text is the visible, clickable text in a hyperlink.
The number one search factor lies in having inbound links from other sites. However, not all links are created equally.
Let’s say your website offers Brand Development Strategies and Creative Email Campaigns.
Ideally, the text in their content would be [...]
Tags: Anchor text, brand development strategies, brand development strategy, brand experience, creative e-mail marketing campaigns, creative email campaigns, e-mail campaigns, e-mail marketing, email campaigns, email marketing, email marketing solution, reputation management, social media marketing, strong brand
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