Posts Tagged ‘social media marketing’

 

Facebook’s New Changes Will Affect Social Connections and Search on the Web

Friday, April 23rd, 2010

At Facebook’s f8 conference earlier this week, the company announced ambitious goals and new changes to the social media network. Three official new concepts introduced are the Social Plugins, which utilize a social graph and the “Like” button to connect users with similar interests. The Open Graph Protocol allows users to build their profiles through [...]

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How Small Businesses Use Social Media to Get Results

Friday, April 9th, 2010

Social media can be a daunting task for small businesses because of its unpredictability. As a nontraditional marketing strategy, social media puts power in the hands of the consumer. Businesses create content but consumers interact in this push/pull method. Ideally, small businesses should be using social media to gain customer trust and loyalty, not to [...]

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Explaining SEO to a CEO: Interactive Marketing & Social Media Marketing Strategies

Wednesday, March 17th, 2010

In this multi-part series, we’re discussing the development of marketing and socialization with a narrow focus on how news is received and shared and the role brands play in seamlessly interfacing with media to incorporate marketing into our everyday lives.
Our last segment covered social networking and its role in human interaction over time, even before the [...]

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Google Social Search & The Value of Brand Consistency in Word-of-Mouth Marketing

Monday, February 1st, 2010

At the end of last week, Google Social Search broke out of its experimental phase, making itself available in beta for all users to create a more personally-tailored search experience. 
Outside of Facebook (which has a strong privacy setting against being indexed by search engines), various blogs, social networks and collaboration sites a user is connected to will appear in SERPs when [...]

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Warm Wishes for a Successful 2010 from Blue Interactive Agency

Wednesday, January 6th, 2010

 

Happy New Year!
We at Blue Interactive Agency extend our best wishes for a happy 2010 to you and your family.
Reflecting on 2009, we experienced Tweets and Status Updates, the emergence of Bing, and Google’s new blended search results page providing all types of results from news stories to blog postings; images, YouTube videos and even social media [...]

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SEO Tip of the Day: Landing Page Optimization

Wednesday, November 11th, 2009

In addition to bidding on your keywords for Pay-Per-Click campaigns, there are further foundations to set for a successful PPC campaign.  Landing page optimization is arguably the most important part of an effective PPC campaign.  (Read our previous entry detailing PPC ad and paid search results)
 A landing page is the page a user arrives at when they click on a [...]

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SEO Tip of the Day- Anchor Text

Monday, November 2nd, 2009

Anchors, Aweigh: What’s the Weight of Your Anchor Text?
Anchor text is the visible, clickable text in a hyperlink. 
The number one search factor lies in having inbound links from other sites.  However, not all links are created equally. 
Let’s say your website offers Brand Development Strategies and Creative Email Campaigns.
Ideally, the text in their content would be [...]

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