Posts Tagged ‘Social Media’

 

SEO Tip of The Day: How to Optimize Video on YouTube

Friday, March 5th, 2010

With a variety of online marketing and interactive marketing platforms from which to choose, YouTube is arguably the most powerful one available. However, the potential for that power is all in how you use YouTube marketing, and how you share your video content.
Optimize, Optimize, Optimize.
In order to reach a global audience with a successful video [...]

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Google Social Search & The Value of Brand Consistency in Word-of-Mouth Marketing

Monday, February 1st, 2010

At the end of last week, Google Social Search broke out of its experimental phase, making itself available in beta for all users to create a more personally-tailored search experience. 
Outside of Facebook (which has a strong privacy setting against being indexed by search engines), various blogs, social networks and collaboration sites a user is connected to will appear in SERPs when [...]

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How to Increase Website Traffic Using Social Media Marketing Strategies

Wednesday, January 20th, 2010

With over 350 million active users and more than 65 million users currently accessing Facebook through mobile devices, and upwards of 700,000 local businesses with active Pages, Facebook fuels and facilitates the necessity of interactive marketing to increase web traffic.
 About 175 million of Facebook’s active users sign in to Facebook on any given day.  Within the [...]

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Social Media and Google Collaborate for Real-Time Search Results

Wednesday, December 9th, 2009

Google has acquired deals with MySpace and Facebook allowing real-time updates posted by publicly-posting users to be part of a real-time index on Google.
Recently Twitter signed a similar deal with the search giant, and the two new partnerships are reported to be going live on Google throughout all English language domains starting this week.
What is a [...]

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A Continuation – What is The Value of Your Fans or Followers in Social Media?

Friday, October 9th, 2009

Time has shown that with social media, success is not measured in the volume of friends or fans, but in the increased revenue and ROI (return on investment) resulting from participating in social social media marketing.  Not a popularity contest, quality beats quantity.  The more relevant the information you provide through social media to your fans and [...]

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What is the Value of Your Fans or Followers in Social Media?

Tuesday, September 29th, 2009

What is the value of your fans or followers in social media? 
Though it’s difficult to have a firm grip on facts and numbers when it comes to rationalizing the amount of time spent towards account and reputation management on social media, the value of Facebook fans and Twitter followers can be measured. As a packaged [...]

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Effective Marketing: Timing is Everything

Friday, September 18th, 2009

Of all human powers operating on the affairs of mankind, none is greater than that of competition. -Henry Clay
 Social Media provides an equal amount of challenges and opportunities in the marketing world.  Because the internet is being updated, searched, and used in real time, hitting the bull’s eye on  your target can be hit-or-miss. 
 One of [...]

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