Behavioral targeted advertising has begun-and as most issues that revolve around privacy tend to be, it is generating controversy. Those in favor recognize the value of the ability to reach your target audience without the need to funnel funds into an abyss hoping for a bite and those opposed cite privacy violations.
Behavioral targeting technologies work [...]
Posts Tagged ‘targeted advertising’
Online advertising and you
Monday, March 23rd, 2009Google offering behavioral targeted advertising
Wednesday, March 11th, 2009Google is set to start displaying advertisements today to users based on their interests, which are determined using their previous online activities. This form of advertising is known collectively as behavioral targeting, and has been adopted by most of Google’s competitors, drawing criticism from privacy advocates and some Congress members.
Google announced that it plans to [...]
Google and Yahoo agree to postpone advertising deal
Friday, October 10th, 2008Amid all of the controversy and press regarding the potential advertising agreement between online mogul Google and its smaller counterpart Yahoo, the two tycoons have agreed to a brief delay in proceedings. The brief delay is reportedly a courtesy to the Justice Department, allowing them more time to investigate the alleged antitrust implications of the deal.
The [...]
Google’s targeted advertising system
Monday, September 29th, 2008You do not get to be the holder of upwards of 70 percent of the search advertising market without a clear and fine tuned strategy. The principle that Google’s advertising business was founded on is to deliver the right information to the right person at the right time.
Both the search and ad team at Google [...]