Last night, after weeks of media frenzy and round-the-clock speculation, two time NBA Most Valuable Player LeBron James announced his decision to sign with the Miami Heat, joining Dwyane Wade and Chris Bosh, during an hour-long prime time special on ESPN. The announcement was the culmination of weeks of cleverly and effectively conducted social media [...]
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Social Media Marketing by LeBron James
Friday, July 9th, 2010Tags: bing, Bing search engine marketing, LeBron James decision, Search Engine Marketing, search marketing, social media marketing, Twitter, twitter marketing
Posted in News, Social Media News | View Comments
Follow the World Cup on Smartphones, Search Engines and Twitter!
Friday, June 11th, 2010The 2010 FIFA World Cup is upon us, and you can enjoy the games while getting up-to-date information and interaction on social media networks! You can follow the World Cup on TV and on your Smartphone as well as on all the major search engines and Twitter.
In search news, Yahoo has introduced search shortcuts for [...]
Tags: Android, bing, Google, mobile phone apps, search engines, smartphone, Social Media, social media networks, Twitter, World Cup, Yahoo
Posted in Search News, Social Media News, Technology News | View Comments
The Powerful Influence of Web Video
Friday, May 21st, 2010At the South Florida Interactive Marketing Association Summit last Friday, May 14th, online marketing experts and social media strategists shared their insights and experiences in the interactive marketing realm. One common topic that came up among several speakers was the growing influence of video in social media.
Of the many companies that engage in social media [...]
Tags: facebook, Interactive Marketing, online marketing, SEO, social media campaigns, South Florida Interactive Marketing Association Summit, Twitter, web analytics, youtube
Posted in SEO Tip of the Day, Social Media News | View Comments
How Small Businesses Use Social Media to Get Results
Friday, April 9th, 2010Social media can be a daunting task for small businesses because of its unpredictability. As a nontraditional marketing strategy, social media puts power in the hands of the consumer. Businesses create content but consumers interact in this push/pull method. Ideally, small businesses should be using social media to gain customer trust and loyalty, not to [...]
Read MoreTags: facebook, linkedin, marketing strategy, social media marketing, Twitter
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SEO Tip of the Day: 10 Ways to Increase your Twitter Followers
Friday, April 2nd, 2010Twitter is one of the top social media networks, attracting 75 million unique visitors worldwide. It is a strong tool for targeting a specific demographic and for companies to build credibility and reputation. When used correctly, the platform engages consumers hungry for information. So this beckons the question – how do you make the most [...]
Read MoreTags: Social Media, social media networks, social media platforms, Twitter
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Explaining SEO to a CEO: Interactive Marketing & Social Media Marketing Strategies
Wednesday, March 17th, 2010In this multi-part series, we’re discussing the development of marketing and socialization with a narrow focus on how news is received and shared and the role brands play in seamlessly interfacing with media to incorporate marketing into our everyday lives.
Our last segment covered social networking and its role in human interaction over time, even before the [...]
Tags: campaign strategy, facebook, Interactive Marketing, interactive marketing campaign, interactive marketing campaign strategy, marketing campaign strategy, reputation management, Search Engine Marketing, Social Media, social media marketing, social media marketing strategy, social networking, Twitter
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Explaining SEO to a CEO: Social Networking & Online Marketing Strategies
Tuesday, March 9th, 2010In this four-part series, we’ll discuss the evolution of human socialization with a focus on how we receive and share news, and how brands incorporate seamless marketing into our everyday lives.
How do you explain the value of creating an online marketing strategy that incorporates social media and its role in increasing website traffic to industry leaders who are more accustomed to classic [...]
Tags: blogs, facebook, increaasing website traffic, Interactive Marketing, online marketing strategy, Social Media, social media marketing strategy, social networking, Twitter
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