Print advertising, radio and television make up a traditional marketing budget, but modern media agencies are increasing their spending on interactive marketing. Online marketing such as internet advertising and social media is changing the way media agencies plan and measure their campaigns for clients. As media agencies plan campaign strategies to most effectively reach consumers, [...]
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Companies Increase their Interactive Marketing Budgets
Wednesday, March 23rd, 2011Tags: Blue interactive agency, email marketing, facebook, Interactive Marketing, interactive marketing services, online marketing, Search Engine Optmization, social media marketing, Twitter, youtube
Posted in Social Media News | No Comments »
The 2010 Tech & Web Awards Are In…and CES 2011
Friday, January 7th, 2011We hope you had a wonderful New Year and a good first week back at the office! Looking back at 2010, there were quite a few notable advancements to online marketing and social media. Mashable has just released its 2010 awards acknowledging some top innovators. HootSuite won for Best Social Media Management Tool, and Best [...]
Read MoreTags: CES 2011, facebook, Foursquare, Interactive Marketing, mashable awards, online marketing, qwitter client, social media marketing, Twitter
Posted in Social Media News, Technology News | No Comments »
Twitter Analytics is Rolling Out
Thursday, November 18th, 2010Twitter is launching its official analytics tool that is currently in alpha testing with a select group of users. Although it’s unknown when Twitter Analytics will be widely available, a Twitter executive has said earlier this year that an analytics tool is expected to debut by the end of 2010. The official Twitter Analytics tool [...]
Read MoreTags: analytics tools, social media marketing, Twitter, twitter accounts, Twitter Analytics, twitter marketing
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Social Media Marketing by LeBron James
Friday, July 9th, 2010Last night, after weeks of media frenzy and round-the-clock speculation, two time NBA Most Valuable Player LeBron James announced his decision to sign with the Miami Heat, joining Dwyane Wade and Chris Bosh, during an hour-long prime time special on ESPN. The announcement was the culmination of weeks of cleverly and effectively conducted social media [...]
Read MoreTags: bing, Bing search engine marketing, LeBron James decision, Search Engine Marketing, search marketing, social media marketing, Twitter, twitter marketing
Posted in News, Social Media News | No Comments »
Follow the World Cup on Smartphones, Search Engines and Twitter!
Friday, June 11th, 2010The 2010 FIFA World Cup is upon us, and you can enjoy the games while getting up-to-date information and interaction on social media networks! You can follow the World Cup on TV and on your Smartphone as well as on all the major search engines and Twitter. In search news, Yahoo has introduced search shortcuts [...]
Read MoreTags: Android, bing, Google, mobile phone apps, search engines, smartphone, Social Media, social media networks, Twitter, World Cup, Yahoo
Posted in Search News, Social Media News, Technology News | No Comments »
The Powerful Influence of Web Video
Friday, May 21st, 2010At the South Florida Interactive Marketing Association Summit last Friday, May 14th, online marketing experts and social media strategists shared their insights and experiences in the interactive marketing realm. One common topic that came up among several speakers was the growing influence of video in social media. Of the many companies that engage in social [...]
Read MoreTags: facebook, Interactive Marketing, online marketing, SEO, social media campaigns, South Florida Interactive Marketing Association Summit, Twitter, web analytics, youtube
Posted in SEO Tip of the Day, Social Media News | No Comments »
How Small Businesses Use Social Media to Get Results
Friday, April 9th, 2010Social media can be a daunting task for small businesses because of its unpredictability. As a nontraditional marketing strategy, social media puts power in the hands of the consumer. Businesses create content but consumers interact in this push/pull method. Ideally, small businesses should be using social media to gain customer trust and loyalty, not to [...]
Read MoreTags: facebook, linkedin, marketing strategy, social media marketing, Twitter
Posted in Social Media News | 1 Comment »
